Audoo

About Audoo

Audoo is a technology company that has developed an innovative audio meter designed to track actual music playback in real time. This technology is primarily aimed at Performance Rights Organisations (PROs), helping them digitize and streamline their processes. By providing real-time automated reporting of music playback via API, Audoo eliminates the need for manual administration, thereby improving efficiency and accuracy in royalty distribution.

The company's core clients include royalty societies, rights holders, and license holders. For royalty societies, Audoo's solution offers real-time data that strengthens the accuracy of measurement and reporting. Rights holders benefit from accurate and transparent payments, supporting artists of all sizes. License holders enjoy a zero-admin solution that is simple to install, tracks music from any source, and does not increase fees.

Audoo operates in the music industry, focusing on the niche market of performance royalties. The business model revolves around providing a subscription-based service to PROs and other stakeholders in the music ecosystem. Revenue is generated through these subscriptions and possibly through data analytics services offered to clients.