COMPANY PROFILE

AudiencePlus

A modern operating system for owned media, unlocking first-party intent data, becoming a media company, and connecting audience engagement to revenue outcomes

Phoenix, United StatesFounded 2022Consumer Services

Valuation $0–100M Latest valuation · 2024

Headcount <100 Current team size

Total funding $10–50M Disclosed equity funding

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About AudiencePlus

AudiencePlus operates in the SaaS (Software as a Service) marketing sector, providing an AI-driven platform designed to help businesses regain control over their marketing pipelines. The platform focuses on leveraging first-party intent data to connect audience engagement directly to revenue outcomes, making it a valuable tool for revenue teams. AudiencePlus serves B2B marketers who are looking to modernize their marketing strategies and improve attribution for their content efforts. The company operates in the global marketing technology market, targeting businesses that aim to act like media companies but lack the tools to do so effectively.

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AudiencePlus generates revenue through a subscription-based model, offering various tiers of service that provide different levels of access to its proprietary data and analytics tools. The platform is built by experienced marketers for marketers, aiming to revolutionize the way marketing teams approach their strategies by putting the audience at the center of their efforts.

Key features include audience analytics, proprietary first-party data signals, and original content franchises designed to captivate and engage audiences. The company also hosts industry conferences and events to inspire and educate the marketing community.

Source: Dealroom company data