atVenu

About atVenu

atVenu provides an integrated point-of-sale and payment platform built for live events, covering merchandise, food and beverage, concessions, and sponsorship activations. Clients include artists and touring teams, venues, festivals, sports teams, and pop-up operators. The platform combines fast, offline-ready point-of-sale, real-time, location-based inventory management, mobile ordering that lets fans buy from their seats, live analytics dashboards, sponsor promotion tracking, and automated settlements that consolidate counts, costs, and payouts at event scale.

atVenu was founded in 2011 by music-industry veterans and software entrepreneurs who built tour merchandise inventory and settlement tools. Its first artist user was Ed Sheeran during his Plus album tour in 2013. The company later expanded into integrated registers, RFID and offline payments, and hardware logistics, operating a fleet of thousands of event-ready devices that ship to and are rented out for festivals, tours, stadiums, and one-off events.

The business model centers on software subscriptions plus hardware rental and logistics services, with customers configuring service fees to fit their own operations. It is designed for high-volume, time-sensitive transactions and is used by venues, festivals, sports teams and leagues, artists, and pop-up operators across the live event industry.