Attensi

About Attensi

Attensi, a Norwegian company founded in 2012 by Trond Aas and Odd Skarheim, specializes in gamified simulation training for corporate clients. The firm operates on a business-to-business (B2B), Software-as-a-Service (SaaS) model, generating revenue through licensing its technology platform. With a global presence in over 150 countries and offices in Oslo, London, Boston, and Cologne, Attensi serves a diverse client base across industries such as retail, hospitality, professional services, finance, and healthcare. Notable clients include Asda, Starbucks, London Business School, and Boehringer Ingelheim.

The company's core offering is a platform that combines 3D modeling, artificial intelligence, and insights from human psychology to create interactive training simulations. This 'learning-by-doing' approach allows employees to practice real-world scenarios in a virtual environment, covering areas like sales, leadership, compliance, and customer service. Attensi provides a suite of products, including ATTENSI IMPACT for simulation training, ATTENSI CREATOR for no-code content creation, and ATTENSI INSIGHTS for AI-powered data analysis. A key product, RealTalk, uses agentic AI to simulate realistic conversations for skills development. These tools are designed to integrate with existing Learning Management Systems (LMS) or function as a standalone platform, and they provide analytics to track progress against key performance indicators.

Co-founder and CEO Trond Aas holds a Master's degree from the Georgia Institute of Technology and previously worked at the gaming company Funcom, where he collaborated with Anne Lise Waal. Waal, who joined Attensi in 2013 when there were only five employees, served as CTO and COO, playing an instrumental role in the company's growth and technological development before departing to start a new venture. Her background includes a Master's in Computer Engineering and experience as a senior producer at Funcom. This shared history in the gaming industry provided a strong foundation for developing engaging corporate training solutions. The company has raised a total of $32.3M in funding over three rounds, including a recent non-dilutive debt round of over $25 million in May 2025 to fuel expansion, particularly in the U.S. market, and to further develop its AI-enabled products.