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Atrato

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Provides a platform that allows consumers to split the cost of their purchases into installments without the need for credit cards

Mexico City, MexicoFounded 2019Fintech
Valuation $10–25M Last recorded · 2021
Revenue $1–10M Latest reported FY
Headcount 100–500 Current team size
Total funding $0–10M Disclosed equity funding
Unlock exact values This page shows ranges. Dealroom has the exact numbers for Atrato and the history behind them.

About Atrato

Atrato Pago is a Mexican fintech startup that offers a payment method for customers to make purchases at affiliated businesses, both online and in physical stores, and pay for them over a period of up to 24 months. This service is essentially a form of consumer credit, where Atrato Pago pays the merchant upfront and the customer repays Atrato Pago over time.

The company operates in the retail sector, serving a broad range of customers who are over 18 and under 70 years old, have a Mexican mobile number and email address, and are either Mexican nationals or permanent/temporary residents in Mexico. The company's business model is based on earning interest from the credit it extends to its customers.

To use Atrato Pago, customers select it as their payment method at the checkout of an online store or at a physical store. They then fill out an application and upload the required documents. Once approved, they can view their balance and payment references from their Atrato Pago profile.

In summary, Atrato Pago is a digital platform that provides consumer credit for retail purchases, serving a broad demographic in Mexico and earning revenue from the interest on the credit it extends.

Source: Dealroom company data

At a glance

Status
Operational
Founded
2019
Headquarters
Mexico City, Mexico
Employees
157
Open positions
5
Dealroom signal
88.0/100
Industry
Fintech
Sub-industry
Payments
Sector
Fintech, BNPL, YC W21
Business model
SaaS
Client focus
b2c

Funding history

5 recorded events

Company financing events and reported valuations.

Deal typeDateAmountValuationInvestorsSource
OtherOther financing Jan 2023 $0 — Undisclosed ↗
DEBT✓Debt Sep 2021 $15M — Architect Capital —
Showing the latest 2 of 5 recorded eventsBook a demo for the full funding history →

Financials

Revenue over time

Revenue, earnings and other financial measures where available. Years marked “E” are estimates.

YearRevenueGrowth
2026
2025
2024
2023
2022
2021 —
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Growth signals

Atrato website traffic

Latest recorded traffic for Atrato is 71K monthly website visits, down 2.7% over the last three months. Atrato's team grew 5.4% over the past year.

Latest monthly visits71K 3-month web change-2.7% 1-year team growth+5.4%
Summary metrics are public; monthly history is available with a demoCompare with peers →

Investments and acquisitions

Capital deployed

Recent portfolio relationships for companies that also act as investors or acquirers.

Investors

9 investors on the cap table

From Dealroom's funding and investor records, grouped by the round each investor first entered.

Seed5 investors entered at this stage

Series B and later1 investor entered at this stage

  • Architect Capital

Other known investors3 additional known investors

Team profiled 7 named & role-tagged
Founders Hidden — book a demo/100 quality score
Key operators 2 quality Hidden — book a demo/100
Potential founders Hidden — book a demo likely future founders
Startup mafia Hidden — book a demo alumni-founded startups
Talent movements Hidden — book a demo in · Hidden — book a demo out past 12 months

Source: Dealroom Talent Intelligence.

Global footprint

Workforce and web traffic by country
Workforce by country
1 countries with
team presence
🇲🇽 Mexico98.2%
1 country shown

Market sentiment

Posts on X, past 7 days

An AI-synthesised read of the highest-engagement posts about Atrato on X, ranked by likes and reposts, corporate channels excluded.

Reading the room on X — pulling top posts and synthesizing themes…

Source: X recent search ranked by engagement (likes + retweets) · Synthesis by Claude · Cached for 1 hour

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