Product Reports Resources Pricing Login Book a demo
COMPANY PROFILE

Atomation

Explore full profile

A simple, smart and scalable solution connecting legacy devices to the IoT

Overland, United StatesFounded 2014AI
Valuation $10–25M Last recorded · 2019
Revenue $1–10M Latest reported FY
Headcount <100 Current team size
Total funding $10–50M Disclosed equity funding
Unlock exact values This page shows ranges. Dealroom has the exact numbers for Atomation and the history behind them.

About Atomation

Atomation, an Internet of Things (IoT) solutions company, operates on a business-to-business model, providing a platform that connects previously isolated, legacy industrial assets to the internet. The company was founded in Tel Aviv in 2014 by Guy Weitzman and Eran Keshet, later establishing its U.S. headquarters in St. Louis, Missouri. The founders' backgrounds are deeply rooted in technology and intelligence; Weitzman served for eight years in an Israeli intelligence unit and has experience in R&D and M&A, while Keshet has over 15 years in high-tech product development with a focus on robotics and computing. This combined expertise underpins the company's approach to creating robust, field-deployable technology. Shortly after its inception, Atomation secured a grant from the Office of the Chief Scientist in Israel, an early milestone that propelled its R&D efforts.

The core of Atomation's offering is its platform of small, battery-operated wireless sensors called "Atoms." These devices are engineered to be easily installed on existing machinery without the need for complex wiring or lengthy implementations, effectively bridging the gap between simple sensors and expensive, hard-wired SCADA systems. Atoms are equipped with sensors to monitor parameters such as temperature, vibration, tilt, and impact. A key feature is their edge computing capability, which allows them to process information locally and establish a baseline for normal operational behavior. Instead of constantly streaming data, the devices transmit information only when preset thresholds are exceeded or when an asset operates outside of its normal parameters, thus alerting operators to potential failures proactively.

The company serves a diverse range of industries, including agriculture, manufacturing, mining, utilities, and telecommunications. Use cases range from monitoring bearing temperatures on conveyor belts and the structural integrity of utility poles to tracking motor performance in livestock facilities. Revenue is generated through the sale of these hardware and software solutions. The platform provides clients with data through a dashboard or an open API, allowing for integration into their existing systems for analysis. This enables predictive and preventive maintenance, aimed at reducing operational downtime and optimizing asset performance across rugged, outdoor environments.

Source: Dealroom company data

At a glance

Founded
2014
Headquarters
Overland, United States
Sector
AI

Investors

9 investors on the cap table

From Dealroom's funding and investor records, grouped by the round each investor first entered.

Seed9 investors entered at this stage

  • Explore.Dream.Discover.
  • Joule Ventures
  • Singulariteam
  • The Israel Innovation Authority
  • Tony Grist
  • 2B.VC
  • BioGenerator
  • New York Angels
  • Oakland Capital Partners
Team profiled 6 named & role-tagged
Founders Hidden — book a demo/100 quality score
Key operators 4 quality Hidden — book a demo/100
Potential founders Hidden — book a demo likely future founders
Startup mafia Hidden — book a demo alumni-founded startups
Talent movements Hidden — book a demo in · Hidden — book a demo out past 12 months

Source: Dealroom Talent Intelligence.

Global footprint

Workforce and web traffic by country
Workforce by country
🇺🇸 United States · Overland HQ
Book a demo for the full country breakdown

Market sentiment

Posts on X, past 7 days

An AI-synthesised read of the highest-engagement posts about Atomation on X, ranked by likes and reposts, corporate channels excluded.

Reading the room on X — pulling top posts and synthesizing themes…

Source: X recent search ranked by engagement (likes + retweets) · Synthesis by Claude · Cached for 1 hour

See Atomation on the full Dealroom platform

Live deal flow, founder pedigree, hiring signals, revenue trajectory, and the full cap table.