ATLATL Software

About ATLATL Software

ATLATL Software, which now operates as Dopple, provides a visual commerce platform specializing in 3D product visualization and configuration for e-commerce businesses. Founded in 2012 as ATLATL Software, the company established the Sales Resource Planning (SRP) software category, combining elements of CPQ, CRM, and SFA into a single application with a 3D interface. The company rebranded to Dopple, shifting its focus to provide a platform that enables brands to create interactive online shopping experiences using 3D configurators, product visualizers, and augmented reality (AR).

The platform allows customers to visually customize and interact with products in real-time, which helps increase purchasing confidence and reduce merchandise returns. The technology is web-based and requires no application download for the end-user, allowing them to view products in their own space via AR on mobile devices. Dopple's services include creating 'digital twins' of products, which are photorealistic 3D renderings that can be integrated into a client's existing website and e-commerce technology stack. The company serves manufacturers and distributors, helping them to streamline complex sales processes. For example, a 2019 webinar targeted tech and electrical manufacturers, demonstrating how visual configuration could speed up sales and quoting. The company makes money through its platform, which includes features like in-depth analytics to track customer interactions and preferences. In January 2024, Dopple launched an app on the Shopify Marketplace to integrate its 3D configuration and AR technology into Shopify stores.

ATLATL Software was co-founded by Rob Honeycutt and Fred Harmon. Justin Scott is the CEO of Dopple. The company was born out of a manufacturer, giving its team firsthand experience with the challenges in the B2B market. The name ATLATL is inspired by the ancient spear-throwing tool, symbolizing how the company's platform provides leverage for greater speed and accuracy in the buying experience.