Atlas Obscura

The company's core offering is a vast, user-generated and editor-curated database of over 31,000 unusual places and foods. This content is distributed across multiple channels, including its website, social media, a daily podcast, and a series of bestselling books. The business model is diversified, generating revenue from several streams. A significant portion comes from its trips and local experiences business, which offers small-group adventures to unique global destinations. Another major revenue source is its entertainment division, encompassing profitable books, TV, film, and podcasts. The company also earns income through its digital publishing arm via brand partnerships and sponsored content. It collaborates with tourism boards, destination marketing organizations (DMOs), and major brands like Airbnb, A+E Networks, and Nissan to create custom content and promotional campaigns. Recently, the company has also ventured into online courses, offering classes on subjects ranging from travel writing to honey tasting.

Atlas Obscura targets a community of curious, intellectually driven travelers and explorers often within the 18-34 age demographic. The company has successfully cultivated a loyal following by creating a real-world community through events like 'Obscura Day' and local societies in various cities, which organize excursions and gatherings. This strategy aims to move engagement beyond the digital screen and foster a direct connection between the brand, its community, and the remarkable places it showcases. The company has secured significant funding over the years, including a $20 million Series B round led by Airbnb in 2019, to expand its unique travel offerings.