ATG Media (The Saleroom)

ATG's business model is centered on connecting auction houses with a global network of bidders across various sectors, including arts & antiques (A&A) and industrial & commercial (I&C). The company generates revenue through multiple streams. A primary source is transaction fees, where ATG charges a commission on the final sale price of items sold through its platforms, such as the 4.95% commission on lots purchased via the-saleroom.com. Additionally, it earns revenue from listing fees paid by sellers to feature their items. The platform serves over 3,900 auction houses, connecting them with bidders in more than 170 countries.

The-saleroom.com functions as an online portal where users can browse catalogues from hundreds of auction houses, participate in live auctions in real-time, and place bids on a wide array of items. The platform provides live audio and video feeds to replicate the auction room experience for users at home. It offers a diverse range of categories, including fine art, collectibles, furniture, classic cars, and jewelry. For its clients—the auction houses—ATG provides a suite of services including its proprietary Global Auction Platform (GAP), which offers back-office solutions for managing auctions from cataloguing to payment processing. This technological infrastructure enables auctioneers to expand their reach to a global audience. Following a public listing on the London Stock Exchange in 2021, ATG has pursued strategic acquisitions, including LiveAuctioneers in the US and Lot-tissimo in Germany, to expand its international footprint.