Atana

About Atana

In 1994, two filmmakers, frustrated with uninspired corporate training materials, founded Media Partners. Their idea was to use cinematic storytelling to create engaging workplace training that could genuinely influence employee behavior. This approach to creating memorable, story-rich content set the foundation for the company's future. A significant shift occurred in 2016 when John Hansen, a seasoned CEO, acquired the company. Under his leadership, Media Partners transitioned into a Software-as-a-Service (SaaS) model, expanding its focus to critical workplace culture topics like diversity, inclusion, and harassment prevention. This pivot attracted major clients, including Fortune 500 and 1000 companies. The next evolution began in 2023. To reflect a new, data-driven mission, the company rebranded to Atana. This change coincided with a $6 million funding round, part of a larger $16 million Series A, to fuel the development of Atana Insights. This AI-powered analytics engine was designed to measure and validate the real-world impact of their training on employee behavior, transforming the company from a content provider to a data-backed solution for building better workplace cultures.