At Holding

About At Holding

Zhidian Holding (Beijing) Co., Ltd., also known as At Holding, is an internet-focused film company established on April 20, 2015. The company was founded by Li Kai, who serves as the legal representative. Headquartered in Beijing, Zhidian Holding operates across the entire film industry value chain, positioning itself as a comprehensive service provider in the media and entertainment sector.

The company's business model integrates internet-based approaches with traditional film industry operations. Its service portfolio includes影视 investment and production, post-production technical services, marketing, and distribution. Beyond content creation, Zhidian Holding is involved in the exhibition segment through cinema investment and the development of intelligent cinema solutions. The company also manages a talent agency, operates a ticketing e-commerce platform, and develops and sells film-related merchandise. A key feature of its operations is the use of big data analytics to support and inform various aspects of the film industry.

As a holding company, it engages in project investment, asset management, and consulting, with a portfolio of 11 external investments. This structure allows it to support and integrate various facets of the film ecosystem, from production to final consumption, leveraging digital platforms and data analytics as a core competitive advantage.