Assurup

About Assurup

Assurup operates as a digital insurance brokerage firm, targeting a client base that ranges from freelancers and sole proprietors to small-to-medium-sized enterprises (SMEs) and high-growth startups in France. The company was founded in 2015 by David Carasso and Jérémy Dahan. The idea originated from Carasso's personal experience as a startup founder struggling to find suitable professional liability insurance. Having studied at the National School of Insurance (Enass) and worked in a traditional brokerage firm, he recognized that insurance offerings were not adapted to the new risks associated with emerging business models. This insight, coupled with the rise of the Fintech sector, led him to establish Assurup to provide tailored insurance solutions for modern companies.

Jérémy Dahan, with a background in audiovisual production and e-commerce, joined as a co-founder to lead commercial development. The management team was later strengthened in 2018 by the arrival of Abass Akadiri as Chief Technical Officer, who spearheaded the in-house development of the company's digital platform. Assurup's business model is that of a traditional broker, earning commissions from its insurance partners based on the volume of business generated, with the service being free for clients. The company maintains independence from any single insurer, collaborating with over 30 insurance companies to offer a range of products. This allows the firm to provide customized coverage for over 1,500 different business activities.

The firm's core offering is a fully online platform that allows businesses to subscribe to and manage their insurance policies. Clients can receive tailored recommendations, subscribe to essential professional insurance such as Professional Liability (RC Pro) and comprehensive multi-risk policies in minutes, and immediately download their proof of insurance. The platform centralizes all contracts and facilitates claims reporting. Beyond the digital interface, Assurup provides clients with dedicated advisors for more specific or complex insurance needs. A significant milestone was a €1 million seed funding round in 2017, with backing from prominent tech investors including Xavier Niel. This capital injection enabled the acceleration of its platform development, which officially launched in 2018. The company now serves over 12,000 businesses, including well-known French scale-ups, and is exploring growth through the acquisition of other professional insurance brokerages.