Assiduus Global

About Assiduus Global

Assiduus Global Inc. is an AI-powered, cross-border e-commerce accelerator that enables direct-to-consumer (D2C) brands to launch and scale their operations on global online marketplaces. Founded in 2018 by Dr. Somdutta Singh, the company was born from her personal experience of encountering significant regulatory and compliance challenges while trying to expand her own private label brands from the US to India. This first-hand struggle highlighted a market gap for a streamlined solution to simplify global expansion for e-commerce businesses.

Dr. Singh, a serial entrepreneur with two previous multi-million dollar exits, leveraged her background in scaling businesses and understanding marketplace dynamics to build Assiduus. Her experience includes founding an ad-tech firm, Unspun Group, which was acquired within two years. An alumna of MIT and Harvard Business School, Dr. Singh has also served as the Vice-Chairperson of the NASSCOM Product Council and has been involved in shaping the Women Entrepreneurship Platform (WEP) with NITI Aayog. Headquartered in Atlanta, USA, Assiduus also maintains significant operations in Bengaluru, India, and other global locations.

The company's core offering is a technology-driven middleware platform that provides end-to-end services for brands. This includes global supply chain management, market entry evaluation, inventory planning, brand protection against unauthorized sellers, product listing optimization, and AI-led marketing campaign management. Assiduus differentiates itself with an asset-light model that combines software intelligence and data orchestration, rather than owning heavy inventory. Its proprietary technology uses AI and machine learning to deliver real-time data analytics, demand forecasting, pricing intelligence, and actionable insights through a unified dashboard called Brand Central™. This allows clients, which range from SMEs to Fortune 500 companies like Unilever, Dabur, and Cipla, to manage their cross-border operations, understand consumer behavior, and make data-backed decisions.

Assiduus operates on a B2B model, acting as an e-commerce partner for brands looking to sell on marketplaces such as Amazon, Walmart, eBay, Noon, and Myntra. The company has demonstrated significant growth, reporting a quadrupled revenue and tripled valuation since its Series A funding. It has maintained profitability for seven consecutive years. Assiduus has successfully raised capital through multiple funding rounds, including a $15 million Series A in October 2022 and a $25 million pre-Series B round in March 2026, led by Bajaj Finserv. These funds are aimed at enhancing its AI capabilities and accelerating global expansion into Europe, the Middle East, and Asia-Pacific.