A
Assetz Capital
Connects investors with businesses to address challenges in society and achieve fairer growth for all
About Assetz Capital
Assetz Capital is a UK-based financial services firm specializing in property-backed lending for small and medium-sized enterprises (SMEs), property developers, and housebuilders. The company was co-founded by CEO Stuart Law in 2012 and launched its lending platform in March 2013, aiming to address a funding gap left by traditional banks following the global financial crisis. Law, a serial entrepreneur with extensive experience in the property, finance, and software sectors, established the company to connect businesses needing capital with investors seeking fair returns.
Read full description
Initially operating as a peer-to-peer (P2P) or marketplace lender, Assetz Capital allowed both private and institutional investors to directly fund property-secured business loans. However, in December 2022, the company strategically pivoted to a model funded entirely by institutional capital, closing its platform to new retail investors. This shift was prompted by changing market dynamics, including rising interest rates that made traditional savings accounts more competitive for retail investors. Since 2020, institutional capital had already accounted for approximately 80% of all lending on the platform.
The company's core business is providing bespoke, short to medium-term specialist finance solutions. Its product suite includes development finance for projects of various sizes, commercial mortgages, bridging loans, residential refurbishment loans, and development exit finance. Assetz Capital serves a diverse range of sectors, including care homes, hotels, manufacturing, and student accommodation. A key aspect of its model is that every loan is secured with tangible property assets, a measure designed to mitigate risk for its capital providers. The firm generates revenue through fees associated with the loans it originates and manages.
Significant milestones in the company's history include lending over £19 million in its first year, achieving a seven-figure pre-tax profit in the 2016/17 financial year, and surpassing £1.6 billion in total lending to UK businesses. The firm has played a notable role in the UK housing market, having financed the equivalent of one in every twelve homes built by SME housebuilders in recent years. The company is headquartered in Manchester and operates throughout the UK.
At a glance
- Status
- Operational
- Founded
- 2012
- Headquarters
- Manchester, United Kingdom
- Employees
- 56
- Open positions
- None listed
- Dealroom signal
- 71.4/100
- Industry
- Fintech
- Sub-industry
- Mortgages & Lending, Wealth Management
- Sector
- Fintech, P2P Lending, Crowdfunding, SME, Business Lending, B2b Online Marketplace, Lending Intermediary, uk is8 financial services
- Business model
- Marketplace & ecommerce, SaaS
- Client focus
- b2b, b2c
- Investment activity
- 1 company, latest Dec 2017
- Capital deployed
- —
- Preferred round
- DEBT
Knowledge graph
More headlines
Funding history
Company financing events and reported valuations.
| Deal type | Date | Amount | Valuation | Investors | Source |
|---|---|---|---|---|---|
| DEBTDebt | Nov 2025 | $0 | — | Cambridge & Counties Bank | ↗ |
| FundingOther financing | Feb 2023 | $0 | — | Grey X Group | ↗ |
Financials
Revenue, earnings and other financial measures where available. Years marked “E” are estimates.
Growth signals
Latest recorded traffic for Assetz Capital is 23K monthly website visits, up 21.1% over the last three months. Assetz Capital's team grew 1.8% over the past year.
Open positions
Similar companies
Company identity and context are open; selected comparison metrics preview what is available on the platform.
Investments and acquisitions
Recent portfolio relationships for companies that also act as investors or acquirers.
Investors
From Dealroom's funding and investor records, grouped by the round each investor first entered.
Seed2 investors entered at this stage
Republic Europe
Future Fund
Series B and later2 investors entered at this stage
British Business Investments
Cambridge & Counties Bank
Other known investors1 additional known investor
Grey X Group
Source: Dealroom Talent Intelligence.
Global footprint
team presence
Market sentiment
An AI-synthesised read of the highest-engagement posts about Assetz Capital on X, ranked by likes and reposts, corporate channels excluded.
Reading the room on X — pulling top posts and synthesizing themes…
Source: X recent search ranked by engagement (likes + retweets) · Synthesis by Claude · Cached for 1 hour
See Assetz Capital’s full profile on Dealroom
Request a free trial to see the complete deal history, financials, people graph and growth signals.
Takes under a minute. Already use Dealroom? Log in.








