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Assetz Capital

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Connects investors with businesses to address challenges in society and achieve fairer growth for all

Manchester, United KingdomFounded 2012Fintech
Valuation $100–250M Last recorded · 2022
Revenue $10–50M Latest reported FY
Headcount <100 Current team size
Total funding $50–100M Disclosed equity funding
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About Assetz Capital

Assetz Capital is a UK-based financial services firm specializing in property-backed lending for small and medium-sized enterprises (SMEs), property developers, and housebuilders. The company was co-founded by CEO Stuart Law in 2012 and launched its lending platform in March 2013, aiming to address a funding gap left by traditional banks following the global financial crisis. Law, a serial entrepreneur with extensive experience in the property, finance, and software sectors, established the company to connect businesses needing capital with investors seeking fair returns.

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Initially operating as a peer-to-peer (P2P) or marketplace lender, Assetz Capital allowed both private and institutional investors to directly fund property-secured business loans. However, in December 2022, the company strategically pivoted to a model funded entirely by institutional capital, closing its platform to new retail investors. This shift was prompted by changing market dynamics, including rising interest rates that made traditional savings accounts more competitive for retail investors. Since 2020, institutional capital had already accounted for approximately 80% of all lending on the platform.

The company's core business is providing bespoke, short to medium-term specialist finance solutions. Its product suite includes development finance for projects of various sizes, commercial mortgages, bridging loans, residential refurbishment loans, and development exit finance. Assetz Capital serves a diverse range of sectors, including care homes, hotels, manufacturing, and student accommodation. A key aspect of its model is that every loan is secured with tangible property assets, a measure designed to mitigate risk for its capital providers. The firm generates revenue through fees associated with the loans it originates and manages.

Significant milestones in the company's history include lending over £19 million in its first year, achieving a seven-figure pre-tax profit in the 2016/17 financial year, and surpassing £1.6 billion in total lending to UK businesses. The firm has played a notable role in the UK housing market, having financed the equivalent of one in every twelve homes built by SME housebuilders in recent years. The company is headquartered in Manchester and operates throughout the UK.

Source: Dealroom company data

At a glance

Status
Operational
Founded
2012
Headquarters
Manchester, United Kingdom
Employees
56
Open positions
None listed
Dealroom signal
71.4/100
Industry
Fintech
Sub-industry
Mortgages & Lending, Wealth Management
Sector
Fintech, P2P Lending, Crowdfunding, SME, Business Lending, B2b Online Marketplace, Lending Intermediary, uk is8 financial services
Business model
Marketplace & ecommerce, SaaS
Client focus
b2b, b2c
Investment activity
1 company, latest Dec 2017
Capital deployed
—
Preferred round
DEBT

Funding history

10 recorded events

Company financing events and reported valuations.

Deal typeDateAmountValuationInvestorsSource
DEBTDebt Nov 2025 $0 — Cambridge & Counties Bank ↗
FundingOther financing Feb 2023 $0 — Grey X Group ↗
Showing the latest 2 of 10 recorded eventsBook a demo for the full funding history →

Financials

Revenue, earnings and profit over time

Revenue, earnings and other financial measures where available. Years marked “E” are estimates.

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Growth signals

Assetz Capital website traffic

Latest recorded traffic for Assetz Capital is 23K monthly website visits, up 21.1% over the last three months. Assetz Capital's team grew 1.8% over the past year.

Latest monthly visits23K 3-month web change+21.1% 1-year team growth+1.8%
Summary metrics are public; monthly history is available with a demoCompare with peers →

Open positions

Openings linked to this company in Dealroom
1 distinct opening shownExplore hiring signals →

Investments and acquisitions

Capital deployed

Recent portfolio relationships for companies that also act as investors or acquirers.

Investors

5 investors on the cap table

From Dealroom's funding and investor records, grouped by the round each investor first entered.

Seed2 investors entered at this stage

  • Republic Europe
  • Future Fund

Series B and later2 investors entered at this stage

  • British Business Investments
  • Cambridge & Counties Bank

Other known investors1 additional known investor

  • Grey X Group
Team profiled 9 named & role-tagged
Founders Hidden — book a demo/100 quality score
Key operators 3 quality Hidden — book a demo/100
Potential founders Hidden — book a demo likely future founders
Startup mafia Hidden — book a demo alumni-founded startups
Talent movements Hidden — book a demo in · Hidden — book a demo out past 12 months

Source: Dealroom Talent Intelligence.

Global footprint

Workforce and web traffic by country
Workforce by country
1 countries with
team presence
🇬🇧 United Kingdom100%
1 country shown

Market sentiment

Posts on X, past 7 days

An AI-synthesised read of the highest-engagement posts about Assetz Capital on X, ranked by likes and reposts, corporate channels excluded.

Reading the room on X — pulling top posts and synthesizing themes…

Source: X recent search ranked by engagement (likes + retweets) · Synthesis by Claude · Cached for 1 hour

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