Asset Alliance

About Asset Alliance

Asset Alliance Group provides comprehensive solutions for the commercial vehicle sector, specializing in contract hire, finance, and vehicle sales. The company was founded in 2010 by Willie Paterson, who brought extensive experience from his previous venture, Alliance & Leicester's commercial finance arm, which he sold in 2007. Paterson, a qualified accountant, re-entered the asset finance market recognizing a gap for a service-focused provider.

The group operates through several distinct divisions to cater to a wide range of client needs. Asset Alliance offers various financing options, including hire purchase and finance lease for new and used trucks, trailers, and buses. AAG Truck & Trailer Sales is the group's retail arm, managing the sale of ex-fleet and used commercial vehicles. Forest Asset Finance provides tailored funding solutions for the bus and coach industry. Meanwhile, Total Reefer offers flexible rental and contract hire of temperature-controlled trailers. The business model revolves around providing flexible and comprehensive fleet management and financing solutions to truck and trailer operators, from owner-drivers to large haulage companies.

In 2016, Arbuthnot Latham, the private and commercial banking arm of the Arbuthnot Banking Group, acquired a majority stake in Asset Alliance Group, a move aimed at expanding its asset finance offerings. This acquisition has supported the group's continued growth and its ability to expand its fleet and services. The company's headquarters are located in Wolverhampton, with additional depots across the UK, including in Scotland and Manchester, ensuring nationwide coverage.