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Assembled Brands

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Providing expertise and business development to companies

West Hollywood, United StatesFounded 2012Marketing
Valuation $50–100M Last recorded · 2018
Headcount <100 Current team size
Total funding $100–500M Disclosed equity funding
Unlock exact values This page shows ranges. Dealroom has the exact numbers for Assembled Brands and the history behind them.

About Assembled Brands

Assembled Brands provides revolving lines of credit to consumer goods companies, using inventory, accounts receivable, and purchase orders as collateral. This financing model allows brands to access capital without giving up equity, which is a common practice in venture capital funding. The firm's target clients are high-growth, digitally native brands across various sectors, including food and beverage, beauty, home goods, and apparel.

By focusing on asset-based lending, Assembled Brands offers a flexible solution for businesses to manage cash flow, purchase inventory, and fund marketing efforts. The company's approach is rooted in its own experience as a brand builder, giving it a deep understanding of the challenges faced by emerging consumer product companies. This allows them to tailor financing solutions to the specific needs of their portfolio companies.

Source: Dealroom company data

At a glance

Status
Operational
Founded
2012
Headquarters
West Hollywood, United States
Employees
29
Open positions
None listed
Dealroom signal
75.0/100
Industry
Marketing
Sector
Marketing
Client focus
b2b
Investment activity
9 companies, latest Apr 2026
Capital deployed
—
Preferred round
DEBT

Funding history

2 recorded events

Company financing events and reported valuations.

Deal typeDateAmountValuationInvestorsSource
GROWTH EQUITY VCOther financing Oct 2018 $100M — Oaktree Capital Management —
EARLY VCOther financing Sep 2018 $14M $55M Undisclosed —
Showing the latest 2 of 2 recorded eventsBook a demo for the full funding history →

Growth signals

Assembled Brands website traffic

Latest recorded traffic for Assembled Brands is 4.5K monthly website visits, down 32.8% over the last three months. Assembled Brands's team declined 3.3% over the past year.

Latest monthly visits4.5K 3-month web change-32.8% 1-year team growth-3.3%
Summary metrics are public; monthly history is available with a demoCompare with peers →

Similar companies

Closest operating peers by Dealroom taxonomy

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Showing 8 of the closest matchesCompare every metric →

Investments and acquisitions

Capital deployed

Recent portfolio relationships for companies that also act as investors or acquirers.

Investors

1 investor on the cap table

From Dealroom's funding and investor records, grouped by the round each investor first entered.

Series B and later1 investor entered at this stage

  • Oaktree Capital Management
Team profiled 11 named & role-tagged
Founders Hidden — book a demo/100 quality score
Key operators 2 quality Hidden — book a demo/100
Potential founders Hidden — book a demo likely future founders
Startup mafia Hidden — book a demo alumni-founded startups
Talent movements Hidden — book a demo in · Hidden — book a demo out past 12 months

Source: Dealroom Talent Intelligence.

Global footprint

Workforce and web traffic by country
Workforce by country
2 countries with
team presence
🇺🇸 United States92.9%
🇳🇱 Netherlands7.1%
2 countries shown

Market sentiment

Posts on X, past 7 days

An AI-synthesised read of the highest-engagement posts about Assembled Brands on X, ranked by likes and reposts, corporate channels excluded.

Reading the room on X — pulling top posts and synthesizing themes…

Source: X recent search ranked by engagement (likes + retweets) · Synthesis by Claude · Cached for 1 hour

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