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Assembled Brands

Marketing · New York City, United States · Founded 2012

Providing expertise and business development to companies MoreLess

Assembled Brands provides revolving lines of credit to consumer goods companies, using inventory, accounts receivable, and purchase orders as collateral. This financing model allows brands to access capital without giving up equity, which is a common practice in venture capital funding. The firm's target clients are high-growth, digitally native brands across various sectors, including food and beverage, beauty, home goods, and apparel.

By focusing on asset-based lending, Assembled Brands offers a flexible solution for businesses to manage cash flow, purchase inventory, and fund marketing efforts. The company's approach is rooted in its own experience as a brand builder, giving it a deep understanding of the challenges faced by emerging consumer product companies. This allows them to tailor financing solutions to the specific needs of their portfolio companies.

Keywords: asset-based lending, working capital, inventory financing, purchase order financing, consumer goods, e-commerce financing, credit facility, non-dilutive capital, brand financing, specialty finance

Company overview

Assembled Brands company information

The essential company record, classifications and operating signals in one place.

Status
Operational
Founded
2012
Headquarters
New York City, United States
Employees
29
Open positions
None listed
Dealroom signal
75.0
Investment activity
9 companies · latest Apr 2026
Capital deployed
Preferred round
DEBT
client focusb2bindustryMarketing

Valuation & funding

Assembled Brands funding history

Company financing events and reported valuations.

Deal typeDateAmountValuationInvestorsSource
GROWTH EQUITY VCOther financing Oct 2018 $100M Oaktree Capital Management
EARLY VCOther financing Sep 2018 $14M $55M Undisclosed
Showing 2 recorded eventsUnlock the complete deal history →

Growth signals

Assembled Brands website traffic

Latest recorded traffic for Assembled Brands is 4.5K monthly website visits, down 32.8% over the last three months. Assembled Brands's team declined 3.3% over the past year.

Latest monthly visits4.5K 3-month web change-32.8% 1-year team growth-3.3%
Monthly website visits94 observations · Jun 2018–Jul 2026
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Comparisons

Assembled Brands compared with similar companies

Dealroom’s weighted taxonomy model identifies the closest operating peers. Company identity and context stay open; selected comparison metrics preview what is available in the platform.

Showing 8 of the closest matchesCompare every metric →

Capital deployed

Assembled Brands investments and acquisitions

Recent portfolio relationships for companies that also act as investors or acquirers.

Talent graph

Assembled Brands's talent

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Team profiled 11 named & role-tagged
Founders Hidden — book a demo/100 quality score
Key operators 2 quality Hidden — book a demo/100
Potential founders Hidden — book a demo likely future founders
Startup mafia Hidden — book a demo alumni-founded startups
Talent movements Hidden — book a demo in · Hidden — book a demo out past 12 months

Source: Dealroom Talent Intelligence.

Investors

1 investor on Assembled Brands's cap table

Sourced from Dealroom's funding and investor records.

Series B+ 1 investor entered at this stage
Oaktree Capital Management

Global footprint

Where Assembled Brands has talent and traffic

Workforce by country
2 countries with
team presence
🇺🇸 United States92.9%
🇳🇱 Netherlands7.1%
2 countries shown

In the news

Latest news about Assembled Brands

Recent press, funding announcements, and product moves mentioning Assembled Brands — open to read from the original sources.

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Market sentiment

What the market is saying about Assembled Brands

An AI-synthesized read of the highest-engagement posts about Assembled Brands on X over the past 7 days. We rank by likes & retweets, ignore corporate channels, and surface the themes that broke out from real people.

Reading the room on X — pulling top posts and synthesizing themes…

Source: X recent search ranked by engagement (likes + retweets) · Synthesis by Claude · Cached for 1 hour

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