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Assembled Brands
Providing expertise and business development to companies
About Assembled Brands
Assembled Brands provides revolving lines of credit to consumer goods companies, using inventory, accounts receivable, and purchase orders as collateral. This financing model allows brands to access capital without giving up equity, which is a common practice in venture capital funding. The firm's target clients are high-growth, digitally native brands across various sectors, including food and beverage, beauty, home goods, and apparel.
By focusing on asset-based lending, Assembled Brands offers a flexible solution for businesses to manage cash flow, purchase inventory, and fund marketing efforts. The company's approach is rooted in its own experience as a brand builder, giving it a deep understanding of the challenges faced by emerging consumer product companies. This allows them to tailor financing solutions to the specific needs of their portfolio companies.
Source: Dealroom company dataAt a glance
- Status
- Operational
- Founded
- 2012
- Headquarters
- West Hollywood, United States
- Employees
- 29
- Open positions
- None listed
- Dealroom signal
- 75.0/100
- Industry
- Marketing
- Sector
- Marketing
- Client focus
- b2b
- Investment activity
- 9 companies, latest Apr 2026
- Capital deployed
- —
- Preferred round
- DEBT
Knowledge graph
More headlines
Funding history
Company financing events and reported valuations.
| Deal type | Date | Amount | Valuation | Investors | Source |
|---|---|---|---|---|---|
| GROWTH EQUITY VCOther financing | Oct 2018 | $100M | — | Oaktree Capital Management | — |
| EARLY VCOther financing | Sep 2018 | $14M | $55M | Undisclosed | — |
Growth signals
Latest recorded traffic for Assembled Brands is 4.5K monthly website visits, down 32.8% over the last three months. Assembled Brands's team declined 3.3% over the past year.
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Investors
From Dealroom's funding and investor records, grouped by the round each investor first entered.
Series B and later1 investor entered at this stage
Oaktree Capital Management
Source: Dealroom Talent Intelligence.
Global footprint
team presence
Market sentiment
An AI-synthesised read of the highest-engagement posts about Assembled Brands on X, ranked by likes and reposts, corporate channels excluded.
Reading the room on X — pulling top posts and synthesizing themes…
Source: X recent search ranked by engagement (likes + retweets) · Synthesis by Claude · Cached for 1 hour
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