Asobica

About Asobica

Asobica Inc. is a Japanese B2B SaaS company that supports customer-centric business management through its royal customer platform, "coorum". Founded in February 2018 by CEO Takaya Imada, the company aims to make customer-centric management the new standard.

Imada decided to become an entrepreneur during college. After graduating in 2015, he joined Findstar Group, where he was involved in launching a SaaS service in the customer success (CS) domain, supporting over 500 companies. This experience with the challenges of subscription business models, particularly customer churn, led him to recognize the importance of building communities where users can support each other. In February 2018, he founded Asobica. For his work, Imada was selected for Forbes 30 Under 30 Asia in 2019.

Asobica's core offering is "coorum," a platform designed to cultivate and analyze loyal customers. It provides a suite of tools that enable businesses to build and manage online communities, analyze customer behavior, and gather direct feedback. The platform consists of three main products: "coorum community" for building fan communities, "coorum insight" for integrating and visualizing customer data, and "coorum research" for collecting customer feedback. This allows companies to understand their customers on a deeper level by collecting not just behavioral data but also "zero-party data"—the opinions and feelings that customers intentionally share. By enabling a customer-centric PDCA (Plan-Do-Check-Act) cycle, coorum helps businesses increase customer lifetime value (LTV) and foster user-generated content (UGC). The company operates on a subscription-based business model, serving a wide range of clients from SMBs to large enterprises like Cainz, Glico, and Mizkan.

Since its founding, Asobica has achieved significant growth, with a customer retention rate of 99% and substantial revenue increases. The company has successfully raised a total of over $22 million through several funding rounds, attracting investment from major players such as Eight Roads Ventures Japan, Salesforce Ventures, Dentsu Ventures, and CyberAgent Capital. These funds are being used to enhance the product, strengthen the team, and expand business through strategic alliances, including partnerships with advertising agencies like Dentsu and Hakuhodo DY ONE.