Askable

About Askable

Askable is a participant recruitment platform designed to streamline the process of finding the right individuals for research studies. Operating primarily in Australia, New Zealand, the United States, and the United Kingdom, Askable serves UX researchers, designers, and marketers by providing access to a vast pool of potential participants. The platform allows users to target participants based on specific demographics, behaviors, and custom screening questions, ensuring that the right people are recruited for each study. Askable's business model revolves around offering a scalable solution that frees users from traditional panels, expanding on demand to meet the needs of various research projects. Revenue is generated through a subscription-based model, where clients pay for access to the platform's features and participant pool. By automating reminders and confirmations, Askable enhances turnout rates and facilitates both face-to-face and remote interviews, as well as qualitative and quantitative surveys. The company emerged from a digital marketing agency, recognizing the inefficiencies in participant recruitment and aiming to provide a more effective solution for brands seeking to improve their user experiences. Keywords: participant recruitment, UX research, demographics, automated reminders, qualitative surveys, quantitative surveys, remote interviews, face-to-face interviews, Australia, New Zealand.