Asistensi

Asistensi is an insurtech company with a specific focus on serving migrants who wish to provide healthcare for their families back home. The company was founded in Madrid, Spain, in November 2019 by Dr. Andrés Simón González-Silén, Dr. Luis Velásquez, and Armando Baquero. The foundation of Asistensi stems from the founders' prior experience; in 2004, González-Silén and Velásquez established Venemergencia, a pioneer in at-home and digital healthcare in Latin America. This venture provided them with deep insights into the healthcare and insurance sectors. The idea crystallized as they observed the growing migration crisis, particularly from Venezuela, and recognized the need for a solution to support migrants. The two doctors partnered with Baquero, who brought extensive experience from the banking and insurance industries, to create Asistensi.

The firm operates on a B2C model, allowing migrants anywhere in the world to purchase health plans for their relatives through a fully digital platform. This model generates revenue through the sale of these health plans. The target market is migrants who are supporting loved ones in their countries of origin, with a significant focus on Latin America and Southeast Asia, including countries like Venezuela, the Dominican Republic, Mexico, and the Philippines. Asistensi’s business strategy involves forming partnerships with local healthcare providers in the countries where the beneficiaries reside, such as the collaboration with Maxicare in the Philippines.

Asistensi offers accessible health plans that cover day-to-day ailments, common illnesses, and medical emergencies. The plans are designed to be comprehensive and easy to access, featuring 100% digital onboarding without the need for medical admission exams. Key services include 24/7 unlimited telemedicine, ambulance services, primary care at home or in a clinic, home and in-clinic laboratory tests, medication delivery, and access to major hospitals for hospitalization and surgery. A notable feature is the coverage for pre-existing conditions and eligibility for beneficiaries up to 85 years old, which addresses a significant gap in the traditional insurance market. The company emphasizes continuous patient follow-up from its medical team as a key differentiator.

Keywords: insurtech, migrant healthcare, digital health plans, cross-border insurance, telemedicine services, remittance for health, family healthcare plans, Latin America healthcare, Southeast Asia healthcare, affordable insurance, digital onboarding, emergency medical coverage, primary care services, healthcare for diaspora, remote healthcare support, health insurance for relatives, Venezuelan migrants, Filipino migrant workers, expatriate services, global healthcare access