AsiaContent

About AsiaContent

Established in 2001, Convertium is a Singapore-based digital agency that emerged from the restructuring of Asiacontent.com, a former Nasdaq-listed internet firm. The company was founded by its current Managing Director, Gerard M. C. Lim, who previously served as the Singapore General Manager and Marketing Director at Asiacontent.com. His background includes a decade in advertising with agencies like Dentsu Young & Rubicam and a degree in Psychology and Political Science, which informs the agency's user-centric approach.

Convertium operates as a digital solutions provider, focusing on solving business and marketing challenges for its clients by prioritizing user experience (UX). The firm's business model is service-based, generating revenue by delivering a comprehensive suite of digital services to a diverse client base that includes major corporations and public institutions such as Marina Bay Sands, Lexus Asia Pacific, Income Insurance, and the Singapore Economic Development Board. The agency engages in long-term partnerships, providing ongoing services like web operations, digital marketing, social media management, and e-commerce optimization.

The core service offerings are structured around four main practices: User Experience, Creative Design, Digital Marketing, and Web Technology. The company's process involves distinct planning, design, and production phases, starting with research and strategic planning, moving through iterative design and user testing, and culminating in development and deployment. Post-launch, Convertium provides continuous management and performance tracking against key metrics. A key product is the development and revamping of complex digital platforms, such as redesigning entire hotel websites for the Shangri-La Group to enhance the online booking workflow or creating specialized web experiences for high-net-worth individuals for the Bank of Singapore.