As We Make

About As We Make

As We Make Inc. is a South Korean retail technology startup founded in November 2019 by Son Sooyoung and Ryu Jiwon. The company provides a comprehensive digital transformation and integrated management solution for local grocery marts, operating under the brand Q-Market.

The business centers on an online-to-offline (O2O) platform that connects local supermarkets with residents, facilitating online ordering and same-day grocery delivery. Q-Market enables consumers to shop from nearby markets within a 3-kilometer radius, with a promise of delivery within three hours by utilizing the existing grocery stores as urban delivery hubs. This model aims to provide fresh food options for consumers while reducing operational costs for the retail partners. Revenue is generated through its suite of services provided to partner marts.

The company's core offering is a Software as a Service (SaaS) platform, 'Qmarket Partners', which provides an integrated management system for supermarkets. This system helps streamline order processing, packaging, and delivery. Key features include POS integration, management of product data, and tools for setting prices, inventory, and discounts. To further support its clients, As We Make offers several supplementary services. 'Q-Mom' is a workforce service that leverages local residents to help partner marts reduce labor costs by over 40%. The 'Hat Delivery' platform is a digital delivery management system designed to eliminate vehicle maintenance costs for the marts. Additionally, 'QMarket Ads' provides a digital marketing tool reported to be up to 20 times more cost-efficient than traditional promotional methods. Through its 'Direct-Q' service, the company is also building an offline distribution network connecting over 4,800 retail points to online brands and direct-from-source products.

Since its inception, As We Make has seen significant growth, pivoting in late 2020 from a direct store operation model to a solution and platform provider. The company has actively expanded its capabilities through acquisitions, including 'OneCoupon' in November 2024 and others in 2024 and 2025, to bundle services like coupons, advertising, and logistics into its retail SaaS stack. Financially, the firm has successfully raised capital through multiple funding rounds, securing approximately $7.3 million in a Series C round in June 2025 and $8.3 million in a Series B round in September 2024. As of the first quarter of 2025, the company reported a gross merchandise value (GMV) of $74.1 million for the quarter and had partnered with 1,347 grocery marts. The company has also begun its international expansion with the launch of a Vietnamese subsidiary, VietQ, in June 2025.