Arya

The company's business model is a subscription service with plans starting from $29.95 per month. This membership provides couples with access to an AI-powered concierge that communicates with both partners via text to understand their preferences, desires, and boundaries. Based on this interaction, Arya delivers a new guided "Scene" each month. These Scenes are interactive journeys that include step-by-step guidance, educational videos, audio content, and a discreetly delivered box containing curated premium items to support the experience. The platform combines digital content with physical products to move concepts from theory to practice.

Arya targets couples looking to overcome routine, improve communication, and explore their sexual wellness. The service aims to make it easier for partners to discuss and act on their desires by having the AI concierge initiate suggestions, removing potential awkwardness. The content is developed with a team of experts, including sexologists, relationship psychologists, and researchers, such as Chief Intimacy Officer Shan Boodram and Head of Relationship Research Nicholas Velotta. The platform has raised significant funding, including a $7.5M seed round in June 2024, an $8.5M Series A in December 2024, and a total of $43.4M as of early 2026. Arya is headquartered in New Jersey and serves over 200,000 users across the United States.