Arya

Arya operates a relationship and couples' wellness platform designed to deepen emotional connections and intimacy. The company was founded in 2022 by seasoned entrepreneurs Offer Yehudai and Tomer Magid. Yehudai, the CEO, previously co-founded Inneractive and Fyber, which were ultimately combined and acquired for over $700 million. His personal experience of seeking to reignite the spark in his own long-term marriage inspired Arya's creation after finding existing solutions outdated. Magid has a background that includes serving as Head of Product at ICQ and founding several other companies.

The company's business model is a subscription service with plans starting from $29.95 per month. This membership provides couples with access to an AI-powered concierge that communicates with both partners via text to understand their preferences, desires, and boundaries. Based on this interaction, Arya delivers a new guided "Scene" each month. These Scenes are interactive journeys that include step-by-step guidance, educational videos, audio content, and a discreetly delivered box containing curated premium items to support the experience. The platform combines digital content with physical products to move concepts from theory to practice.

Arya targets couples looking to overcome routine, improve communication, and explore their sexual wellness. The service aims to make it easier for partners to discuss and act on their desires by having the AI concierge initiate suggestions, removing potential awkwardness. The content is developed with a team of experts, including sexologists, relationship psychologists, and researchers, such as Chief Intimacy Officer Shan Boodram and Head of Relationship Research Nicholas Velotta. The platform has raised significant funding, including a $7.5M seed round in June 2024, an $8.5M Series A in December 2024, and a total of $43.4M as of early 2026. Arya is headquartered in New Jersey and serves over 200,000 users across the United States.

Keywords: relationship wellness, couples intimacy, AI concierge, sexual wellness platform, subscription box, guided experiences, emotional connection, intimacy coaching, sex tech, relationship enhancement, Offer Yehudai, Tomer Magid, Shan Boodram, couples therapy app, romantic scenarios, desire exploration, couples communication, passion reignition, erotic wellness, long-term relationships