Arrow

About Arrow

Founded in 2020 by Charles Anderson and his co-founder Logan, Arrow (heyarrow.com) is a Los Angeles-based company that has developed a cloud-based customer relationship management (CRM) software specifically for machine sellers. The impetus for Arrow's creation stemmed from the founders' own experiences at a previous company, Currency, where they encountered significant growth challenges. After reaching a point of stagnation despite immense effort, they recognized the need for a better system, leading to the development of Arrow.

The company operates in the industrial equipment sales market, providing a platform designed to streamline the sales process for this niche sector. It caters to businesses that sell machinery, offering them tools to manage inventory, send quotes and product photos through various channels like email and text, and analyze the performance of their marketing campaigns. This allows sellers of industrial equipment to manage their customer interactions and sales pipeline more efficiently.

Arrow's core product is a CRM platform that automates aspects of the sales pipeline, aiming to help revenue-generating staff be more effective. The software provides functionalities for inventory management and allows users to disseminate quotes and images of their stock across multiple communication platforms. A key benefit is the ability to track and manage responses and gain analytical insights into marketing efforts, all within a single system. The business model is centered on providing this cloud-based software to its clients.