Arovy

About Arovy

Arovy, formerly known as Sonar, provides a risk mitigation platform specifically designed for the Salesforce ecosystem. The company was founded in Atlanta in 2018 by Brad Smith and Jack McGlinchey. The inspiration for the company stemmed from a significant operational mishap experienced by Smith, who, while managing a complex tech stack, accidentally deleted a year's worth of revenue data. This event cost his employer over $100,000 and highlighted a critical need for better change management and visibility within integrated business systems. Smith, with a background in revenue operations and Salesforce consulting, and McGlinchey, a product manager, joined forces to create a solution to prevent such incidents.

Initially focused on helping Revenue Operations teams manage complex changes within Salesforce, the company has broadened its scope. In May 2025, the firm rebranded from Sonar to Arovy to represent its expanded mission of serving IT, Security, Business Systems, and Enterprise Applications teams with a comprehensive risk management platform. The business serves a range of clients, from small businesses to large enterprises, including notable names like Pendo, Drift, and Carta. Revenue is generated on a subscription basis, with packages tailored to team needs and the number of users managing change within Salesforce.

The Arovy platform offers a suite of tools that provide deep visibility into a company's Salesforce architecture. Its core functionality includes impact analysis, which blueprints the entire Salesforce metadata, and change tracking for historical visibility into modifications. The service has evolved to incorporate robust data security features, such as real-time data loss prevention, data classification, and the detection of connected applications. A key product, Pulse, activates Salesforce Event Monitoring to provide real-time alerts on integration access and changes, helping to simplify compliance with standards like SOC2 and ISO 27001. Ultimately, the platform empowers organizations to automate governance, prevent system downtime, protect sensitive data, and accelerate the safe adoption of AI technologies like Salesforce Agentforce.