Arctic Shores

Arctic Shores is a UK-based provider of a psychometric assessment platform that utilizes neuroscience, artificial intelligence, and game technology to offer data-driven insights for hiring. Founded in 2013 by Robert Newry and Safe Hammad, the company was born from their desire to address inefficiencies and biases in traditional recruitment processes. The founders, initially exploring a business skills video game for children, pivoted after realizing the significant impact they could make in the hiring space, inspired by a friend's daughter who, despite her potential, was overlooked by employers. The company's core product is a task-based assessment that measures a candidate's personality and cognitive abilities through their behavior in interactive, mobile-friendly tasks rather than direct questions. This methodology, which collects over 12,000 data points per candidate, is designed to reveal a candidate's true potential and soft skills, thereby reducing hiring bias related to age, gender, or ethnicity.

The company operates on a subscription-based business model, serving a wide range of clients from startups to large enterprises such as PwC, Siemens, TalkTalk, and Airbus. Its platform integrates with existing Applicant Tracking Systems (ATS) and provides employers with detailed reports, candidate rankings, and tailored interview guides to streamline the selection process. Arctic Shores aims to create a more fair and engaging experience for candidates, with a high percentage reporting less stress compared to traditional tests. Based in Manchester and London, the company has expanded its presence internationally, particularly in Europe. It has secured significant funding over several rounds, including a Series B round in January 2023, to fuel product development and international growth.

Keywords: psychometric assessment, talent assessment, gamified hiring, behavioral assessments, recruitment software, human resources technology, pre-employment testing, soft skills assessment, diversity and inclusion hiring, AI in recruitment, neuroscience in hiring, candidate screening, talent acquisition, predictive hiring, objective assessment, workplace intelligence, hiring bias reduction, potential-based hiring, cognitive ability testing, personality testing