Aratoai

About Aratoai

Arato provides a behavioral assurance platform designed to test and validate generative AI applications before and after production deployment. The company was founded in 2024 by CEO Shahar Erez, CTO Hilik Paz, and Head of R&D Tal Salmona. The founding team possesses extensive experience in enterprise software, having previously worked together at companies like Mercury Interactive and VMware. Erez and Paz also co-founded Stoke, a workforce management platform acquired by Fiverr in 2021 for $95 million. Operating in the AI assurance and risk management market, Arato targets enterprise software providers, e-commerce companies, financial institutions, and industrial businesses that integrate AI into their core operations. The platform addresses the unpredictability of AI systems by simulating thousands of realistic user interaction scenarios across text, voice, and image interfaces to identify potential failures, assess business impact, and ensure system reliability and safety. This process allows organizations to measure the maturity of their AI, reduce manual testing efforts, and accelerate the deployment of AI applications with auditable evidence for compliance and risk management. In June 2026, the Tel Aviv-based startup announced it had secured $10 million in a seed funding round. The round was led by TLV Partners, with participation from Jibe Ventures and prominent angel investors including former VMware CEO Raghu Raghuram and former Intuit CTO Marianna Tessel. The capital is intended to further develop the platform and expand the company's market presence. Keywords: AI assurance, AI testing, generative AI, behavioral simulation, AI risk management, application testing, AI validation, user simulation, production AI, agentic AI, AI safety, enterprise AI, compliance, auditable AI, large language models, prompt engineering, AI lifecycle management, AI monitoring, AI reliability, Eitan Bek, Shahar Erez, Hilik Paz, Tal Salmona