Ara Labs

The company has since pivoted to providing digital advertising displays for various settings. Its primary offering involves car-top and in-car screens for rideshare vehicles and taxis, enabling advertisers to deliver geofenced and time-based content. Through a partnership with Uber, Ara has become a significant owner-operator of digital billboards on rideshare and taxi tops in the United States. Beyond the mobility sector, Ara Labs provides DOOH solutions for retail and storefronts with variable-sized displays, as well as large kiosk displays for municipalities, real estate owners, and parking operators. This allows advertisers and retailers to engage with audiences at street level and in high-traffic locations.

Ara Labs' business model involves financing, installing, and maintaining the hardware for its clients. For a monthly fee, the company provides and integrates a content management system (CMS). If advertising is part of the client's objective, Ara can either integrate with the client's existing ad stack or provide its own advertising services. This structure allows partners like fleet owners, retailers, and municipalities to deploy digital advertising networks without significant upfront capital expenditure. Drivers with the cartop displays earn money, and those earning over $600 receive a 1099 from Ara. The company has secured a total of $37.3M in funding over six rounds from 38 investors, including notable names like Founders Fund, Coatue, and Techstars.