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Aprimo
An enterprise marketing management solution that enables businesses to implement and manage online marketing activities
About Aprimo
Aprimo operates in the digital asset management (DAM) and marketing resource management (MRM) sectors, providing solutions that help businesses manage their content and marketing resources efficiently. The company serves a diverse range of clients including those in financial services, life sciences, manufacturing, consumer goods, technology, and retail. Aprimo's platform centralizes content planning, creation, and distribution, enabling personalized customer experiences to reach the market faster. The business model revolves around a subscription-based Software as a Service (SaaS) offering, generating revenue through recurring subscription fees. Aprimo's tools also include productivity management to improve collaboration and visibility, as well as budgeting and expense management to optimize marketing spend and performance. The company integrates with various other platforms, enhancing its utility and reach.
Source: Dealroom company dataAt a glance
- Status
- Acquired
- Founded
- 1998
- Headquarters
- Indianapolis, United States
- Employees
- 305
- Open positions
- 7
- Dealroom signal
- 66.0/100
- Industry
- Marketing
- Sub-industry
- CRM & Sales
- Sector
- Marketing, Automated Technology
- Client focus
- b2b
- Investment activity
- 2 companies, latest Jun 2024
- Capital deployed
- —
- Preferred round
- ACQUISITION
Knowledge graph
More headlines
Funding history
Company financing events and reported valuations.
| Deal type | Date | Amount | Valuation | Investors | Source |
|---|---|---|---|---|---|
| ACQUISITIONOther financing | Jul 2016 | $90M | $90M | Marlin Equity Partners | — |
| SERIES BOther financing | May 2008 | $15M | $60M | Sigma Partners | — |
Growth signals
Latest recorded traffic for Aprimo is 190K monthly website visits, down 9.5% over the last three months. Aprimo's team declined 2.2% over the past year.
Open positions
Similar companies
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Investments and acquisitions
Recent portfolio relationships for companies that also act as investors or acquirers.
Personify XPLondon, United KingdomAI-powered real-time personalization for anonymous e-commerce visitors
$2.9Mvaluation
AS
ADAM SoftwareGhent, BelgiumGlobal software vendor of marketing platform technologies that provides the ability to manage, structure and deliver
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Investors
From Dealroom's funding and investor records, grouped by the round each investor first entered.
Series A4 investors entered at this stage
Jordan Edmiston Group
Blue Chip Venture Company
Sigma Partners
Poplar Ventures
Other known investors1 additional known investor
Marlin Equity Partners
Source: Dealroom Talent Intelligence.
Global footprint
team presence
Market sentiment
An AI-synthesised read of the highest-engagement posts about Aprimo on X, ranked by likes and reposts, corporate channels excluded.
Reading the room on X — pulling top posts and synthesizing themes…
Source: X recent search ranked by engagement (likes + retweets) · Synthesis by Claude · Cached for 1 hour
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