AppyWay

About AppyWay

Founded in 2013 by Dan Hubert, Enric Requena, and Lee Hudson, AppyWay is a London-based technology firm focused on kerbside management and smart parking solutions. The company's creation was sparked by Hubert's personal frustration with the complexities of parking in London. This experience led to the development of a platform to digitize the kerb, aiming to address the inefficiencies of urban mobility. Initially launched as Yellow Line Parking and later rebranded to AppyParking before becoming AppyWay, the company started by meticulously mapping Greater London's restricted road network. This initial effort has since expanded into the UK's largest dataset of kerbside restrictions, covering over 450 towns and cities.

AppyWay operates a multi-faceted business model primarily serving local authorities, businesses with vehicle fleets, and individual drivers. For cities and councils, the company offers a GovTech platform for digital traffic order management, which includes tools for creating, consulting on, and publishing traffic regulations. This service helps local authorities to manage their kerbside assets more effectively, generate revenue, and move towards decarbonization goals. Clients in this segment include councils such as Dorset, Milton Keynes, and Bristol City. For businesses, especially those with fleets and in logistics, AppyWay provides a Kerbside API and enterprise solutions that deliver detailed parking data to optimize routes, reduce costs, and avoid fines. The firm generates revenue through these Data-as-a-Service (DaaS) offerings and its cloud-based management platform, "The Parking Platform".

The company's core product offering is a comprehensive platform that standardizes and digitizes kerbside data. This includes accurate information on parking restrictions, tariffs, and real-time occupancy. A key feature is the use of IoT sensors to gather live demand data, which is enriched with information from payment operators and navigation solutions. This data powers a suite of tools, including the AppyParking+ mobile app for drivers, which allows users to find and pay for parking, including EV charging spots. One of its notable functionalities is "One Click Parking™", which automates payment sessions. The platform is also designed to support the future of mobility, including connected and autonomous vehicles, by providing the necessary digital infrastructure for seamless kerbside compliance and navigation.