COMPANY PROFILE

AppViewX

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Next-gen machine ientity management, automation and Orchestration platform for Enterprise IT

Seattle, United StatesFounded 2008Cybersecurity

Valuation $50–100M Last recorded · 2022

Headcount 500–1k Current team size

Total funding $50–100M Disclosed equity funding

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About AppViewX

AppViewX operates in the machine identity management sector, providing a platform to automate the lifecycle of digital certificates and manage public key infrastructure (PKI). The company was founded in 2009 by Anand Purusothaman, who brought over 15 years of IT industry experience, notably from his time at the online trading platform Tradeweb. Originally part of Payoda, Inc., AppViewX became a separate entity in July 2016. In November 2024, the enterprise software-focused private equity firm Haveli Investments acquired a majority stake in the company.

The firm's core offering is the AVX ONE platform, a modular, low-code software application designed for NetOps, SecOps, and DevOps teams. This platform automates the management of digital identities for machines, including devices, workloads, applications, and containers, across multi-cloud environments. Revenue is generated through a Software-as-a-Service (SaaS) model, which the company has been increasingly shifting to since 2021, and by providing both on-premise and cloud-based solutions to cater to diverse client needs. The business serves large enterprises, with a significant portion of its clientele being Fortune 500 and Fortune 1000 companies in sectors like financial services, banking, healthcare, media, and manufacturing.

The AVX ONE platform delivers end-to-end automation of certificate and key lifecycles, from discovery and renewal to provisioning and revocation. Key features include Smart Discovery for locating all certificates across varied environments, a Crypto Resilience Scorecard for risk analysis, and Closed-Loop Automation. The platform also provides PKI-as-a-Service, secure code signing, SSH key rotation, and solutions for Kubernetes security. By providing centralized visibility and control, AppViewX helps organizations prevent outages caused by expired certificates, reduce security risks, ensure compliance with internal policies and external standards, and prepare for emerging challenges like post-quantum cryptography.

MoreLess Source: Dealroom company data

At a glance

Status: Acquired
Founded: 2008
Headquarters: Seattle, United States
Employees: 565
Open positions: 13
Dealroom signal: 76.5/100
Industry: Security, Enterprise Software
Sector: Risk Management, Network Security, Cybersecurity, Data Centers
Business model: SaaS
Client focus: b2b
Investment activity: 1 company, latest Mar 2026
Capital deployed: —
Preferred round: ACQUISITION
Links: Website LinkedIn X

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Funding history

6 recorded events

Company financing events and reported valuations.

Deal type	Date	Amount	Valuation	Investors	Source
BUYOUTOther financing	Nov 2024	$0	—	Haveli Investments	↗
LATE VCOther financing	Feb 2023	$5.4M	$21M	Undisclosed	—

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Growth signals

AppViewX website traffic

Latest recorded traffic for AppViewX is 65K monthly website visits, up 30% over the last three months. AppViewX's team grew 3.9% over the past year.

Latest monthly visits65K 3-month web change+30% 1-year team growth+3.9%

Monthly website visitsApr 2016–Jul 2026

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Open positions

Openings linked to this company in Dealroom

Senior AI Security ResearcherCoimbatore, Tamil Nadu, India · Business Intelligence · Sep 7, 2026 Senior AI Security Researcher New BangaloreBangalore, India, Southern Asia, Asia · Data Science & Engineering · Aug 29, 2026 Security EngineerBengaluru, Karnataka, India · Other · Aug 28, 2026 Principal Product ManagerCoimbatore, Tamil Nadu, India · Business Development · Aug 27, 2026 Principal Product Manager New Bengaluru, Coimbatore, Remote (India)Coimbatore, India, Southern Asia, Asia · Sales · Aug 26, 2026 Senior Engineer - Solution Support New CoimbatoreCoimbatore, India, Southern Asia, Asia · Backend Development · Aug 20, 2026 Solution Architect (EU) New EuropeUnion, New Jersey, United States, Northern America, Americas · Design · Aug 20, 2026 Solution Engineer-Presales (US East) New US EastSeattle, United States · Other · Aug 7, 2026

8 distinct openings shownExplore hiring signals →

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