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Power Law company profile

AppViewX

Cybersecurity · Seattle, United States · Founded 2008

AppViewX operates in the machine identity management sector, providing a platform to automate the lifecycle of digital certificates and manage public key infrastructure (PKI). The company was founded in 2009 by Anand Purusothaman, who brought over 15 years of IT industry experience, notably from his time at the online trading platform Tradeweb. Originally part of Payoda, Inc., AppViewX became a separate entity in July 2016. In November 2024, the enterprise software-focused private equity firm Haveli Investments acquired a majority stake in the company. The firm's core offering is the AVX ONE platform, a modular, low-code software application designed for NetOps, SecOps, and DevOps teams. This platform automates the management of digital identities for machines, including devices, workloads, applications, and containers, across multi-cloud environments. Revenue is generated through a Software-as-a-Service (SaaS) model, which the company has been increasingly shifting to since 2021, and by providing both on-premise and cloud-based solutions to cater to diverse client needs. The business serves large enterprises, with a significant portion of its clientele being Fortune 500 and Fortune 1000 companies in sectors like financial services, banking, healthcare, media, and manufacturing. The AVX ONE platform delivers end-to-end automation of certificate and key lifecycles, from discovery and renewal to provisioning and revocation. Key features include Smart Discovery for locating all certificates across varied environments, a Crypto Resilience Scorecard for risk analysis, and Closed-Loop Automation. The platform also provides PKI-as-a-Service, secure code signing, SSH key rotation, and solutions for Kubernetes security. By providing centralized visibility and control, AppViewX helps organizations prevent outages caused by expired certificates, reduce security risks, ensure compliance with internal policies and external standards, and prepare for emerging challenges like post-quantum cryptography. Keywords: certificate lifecycle management, machine identity management, PKI, network automation, cybersecurity, SecOps, NetOps, application delivery, cloud security, crypto-agility