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AppTweak
Marketing · City of Brussels, Belgium · Founded 2012
Providing all the data and insights needed to increase app or game visibility, boost organic downloads and find new growth opportunities MoreLess
AppTweak is a leading app store optimization (ASO) platform that helps app developers and marketers enhance their app visibility, user acquisition, and revenue growth. Operating in the mobile app market, AppTweak serves a diverse range of clients, including independent developers, large enterprises, and digital marketing agencies. The company's business model revolves around a subscription-based service, offering various pricing tiers to cater to different client needs and budgets. AppTweak generates revenue through these subscriptions, which provide access to a suite of tools and analytics designed to optimize app performance in app stores. The platform leverages data-driven insights to help clients improve their app rankings, increase organic downloads, and maximize return on investment (ROI). AppTweak's core features include keyword analysis, competitor tracking, app performance monitoring, and A/B testing. The company operates globally with offices in Brussels, San Francisco, Bengaluru, and Tokyo, ensuring a broad market reach and localized support for its clients.
Keywords: app store optimization, ASO, app visibility, user acquisition, revenue growth, data-driven insights, keyword analysis, competitor tracking, app performance, A/B testing.
Company overview
AppTweak company information
The essential company record, classifications and operating signals in one place.
- Status
- Operational
- Founded
- 2012
- Headquarters
- City of Brussels, Belgium
- Employees
- 137
- Open positions
- 4
- Dealroom signal
- 82.5
Valuation & funding
AppTweak funding history
Company financing events and reported valuations.
| Deal type | Date | Amount | Valuation | Investors | Source |
|---|---|---|---|---|---|
| SERIES B✓Equity / VC | Apr 2021 | $22M | $88M | Rossel | — |
| SEED✓Equity / VC | Nov 2015 | $500K | $2M | Rossel · Be Angels | ↗ |
| SEEDEquity / VC | May 2015 | $0 | — | Undisclosed | — |
| EARLY VCEquity / VC | Apr 2014 | $0 | — | Undisclosed | — |
Financials
Revenue, earnings and profit over time
Reported history and available estimates. Estimated years are marked “E”; sparse fields are left blank rather than inferred.
Growth signals
AppTweak website traffic
Latest recorded traffic for AppTweak is 230K monthly website visits, up 4.5% over the last three months. AppTweak's team grew 3.8% over the past year.
Hiring
Open positions at AppTweak
Current openings linked to this company in Dealroom.
Comparisons
AppTweak compared with similar companies
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Talent graph
AppTweak's talent
Source: Dealroom Talent Intelligence.
Investors
2 investors on AppTweak's cap table
Sourced from Dealroom's funding and investor records.
Global footprint
Where AppTweak has talent and traffic
team presence
In the news
Latest news about AppTweak
Recent press, funding announcements, and product moves mentioning AppTweak — open to read from the original sources.
Market sentiment
What the market is saying about AppTweak
An AI-synthesized read of the highest-engagement posts about AppTweak on X over the past 7 days. We rank by likes & retweets, ignore corporate channels, and surface the themes that broke out from real people.
Reading the room on X — pulling top posts and synthesizing themes…
Source: X recent search ranked by engagement (likes + retweets) · Synthesis by Claude · Cached for 1 hour
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