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AppTweak
Providing all the data and insights needed to increase app or game visibility, boost organic downloads and find new growth opportunities
About AppTweak
AppTweak is a leading app store optimization (ASO) platform that helps app developers and marketers enhance their app visibility, user acquisition, and revenue growth. Operating in the mobile app market, AppTweak serves a diverse range of clients, including independent developers, large enterprises, and digital marketing agencies. The company's business model revolves around a subscription-based service, offering various pricing tiers to cater to different client needs and budgets. AppTweak generates revenue through these subscriptions, which provide access to a suite of tools and analytics designed to optimize app performance in app stores. The platform leverages data-driven insights to help clients improve their app rankings, increase organic downloads, and maximize return on investment (ROI). AppTweak's core features include keyword analysis, competitor tracking, app performance monitoring, and A/B testing. The company operates globally with offices in Brussels, San Francisco, Bengaluru, and Tokyo, ensuring a broad market reach and localized support for its clients.
Source: Dealroom company dataAt a glance
- Status
- Operational
- Founded
- 2012
- Headquarters
- City of Brussels, Belgium
- Employees
- 137
- Open positions
- 4
- Dealroom signal
- 82.5/100
- Industry
- Marketing
- Sub-industry
- Adtech, Marketing Analytics
- Sector
- Marketing, Mobile Analytics, App Marketing, Geopositioning, Search Engine Optimization, Analytics, Optimization, Data Analytics, SEO, Influencer Marketing
- Business model
- SaaS
- Client focus
- b2b
Knowledge graph
More headlines
Funding history
Company financing events and reported valuations.
| Deal type | Date | Amount | Valuation | Investors | Source |
|---|---|---|---|---|---|
| SERIES B✓Equity / VC | Apr 2021 | $22M | $88M | Rossel | — |
| SEED✓Equity / VC | Nov 2015 | $500K | $2M | Rossel · Be Angels | ↗ |
Financials
Revenue, earnings and other financial measures where available. Years marked “E” are estimates.
Growth signals
Latest recorded traffic for AppTweak is 230K monthly website visits, up 4.5% over the last three months. AppTweak's team grew 3.8% over the past year.
Similar companies
Company identity and context are open; selected comparison metrics preview what is available on the platform.
Investments and acquisitions
Recent portfolio relationships for companies that also act as investors or acquirers.
Investors
From Dealroom's funding and investor records, grouped by the round each investor first entered.
Seed2 investors entered at this stage
Rossel
Be Angels
Source: Dealroom Talent Intelligence.
Global footprint
team presence
Market sentiment
An AI-synthesised read of the highest-engagement posts about AppTweak on X, ranked by likes and reposts, corporate channels excluded.
Reading the room on X — pulling top posts and synthesizing themes…
Source: X recent search ranked by engagement (likes + retweets) · Synthesis by Claude · Cached for 1 hour
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