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ApprovalMax

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ApprovalMax enabled multi-step approval workflows for financial documents Integrated with Xero and QuickBooks Online

Royal Leamington Spa, United KingdomFounded 2014Fintech
Revenue $1–10M Latest reported FY
Headcount 100–500 Current team size
Total funding $10–50M Disclosed equity funding
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About ApprovalMax

ApprovalMax is a B2B software-as-a-service (SaaS) platform that provides robust financial controls and streamlines approval processes for businesses. The company primarily serves accounting and bookkeeping firms, as well as businesses with internal finance teams, helping them automate accounts payable and accounts receivable functions. Its core product is an approval automation system that allows users to create multi-step and multi-role workflows for bills, purchase orders, credit notes, and invoices, ensuring that all financial documents go through the required authorization steps before payment.

The platform was co-founded in 2016 by Helmut Heptner and Konstantin Bredyuk, who serve as CEO and CTO, respectively. Based in London, UK, the company was established to address the inefficiencies and lack of control inherent in manual, paper-based approval processes. ApprovalMax integrates seamlessly with major accounting software such as Xero, QuickBooks Online, and Oracle NetSuite, pulling bills from these systems and routing them through the predefined approval workflows. This integration creates a comprehensive audit trail, as all approval decisions and comments are logged, providing clear, compliant, and easily accessible records for auditors.

The business model is subscription-based, with pricing tiers determined by the number of workflows and features required. By automating the approval process, ApprovalMax helps organizations prevent fraudulent payments, eliminate approval bottlenecks, and gain better visibility into their spending and cash flow. In 2022, the company secured a significant Series A funding round led by J.P. Morgan and other investors, which has supported its global expansion and product development efforts.

Source: Dealroom company data

At a glance

Founded
2014
Headquarters
Royal Leamington Spa, United Kingdom
Sector
Fintech

Investors

1 investor on the cap table

From Dealroom's funding and investor records, grouped by the round each investor first entered.

Series B and later1 investor entered at this stage

  • Yttrium
Team profiled 10 named & role-tagged
Founders Hidden — book a demo/100 quality score
Key operators 5 quality Hidden — book a demo/100
Potential founders Hidden — book a demo likely future founders
Startup mafia Hidden — book a demo alumni-founded startups
Talent movements Hidden — book a demo in · Hidden — book a demo out past 12 months

Source: Dealroom Talent Intelligence.

Global footprint

Workforce and web traffic by country
Workforce by country
23 countries with
team presence
🇬🇧 United Kingdom21.7%
🇷🇸 Serbia20%
🇩🇪 Germany7.8%
🇧🇬 Bulgaria7%
🇦🇺 Australia6.1%
Top 5 of 23 shown

Market sentiment

Posts on X, past 7 days

An AI-synthesised read of the highest-engagement posts about ApprovalMax on X, ranked by likes and reposts, corporate channels excluded.

Reading the room on X — pulling top posts and synthesizing themes…

Source: X recent search ranked by engagement (likes + retweets) · Synthesis by Claude · Cached for 1 hour

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