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Appodeal

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A reliable and unbiased monetization partnership that provides a comprehensive, custom-tailored approach to manage all ad monetization related operations

Tysons, United StatesFounded 2014Fintech
Valuation $25–50M Last recorded · 2018
Headcount 100–500 Current team size
Total funding $10–50M Disclosed equity funding
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About Appodeal

Appodeal is a leading ad tech company specializing in ad monetization, user acquisition, and actionable analytics to help mobile app businesses maximize their revenue. Operating in the mobile app market, Appodeal serves app developers and publishers who seek to optimize their ad revenue and user acquisition strategies. The company's business model revolves around providing a comprehensive platform that integrates various ad networks and offers advanced mediation tools, allowing clients to manage and optimize their ad campaigns effectively. Appodeal generates revenue through a combination of ad network partnerships and performance-based fees, ensuring that both the company and its clients benefit from increased ad revenue. By offering features such as full waterfall control mediation, automatic optimization of user acquisition campaigns, and responsive support, Appodeal stands out as a top choice for app developers looking to grow and monetize their apps efficiently.

Source: Dealroom company data

At a glance

Founded
2014
Headquarters
Tysons, United States
Sector
Fintech

Investors

1 investor on the cap table

From Dealroom's funding and investor records, grouped by the round each investor first entered.

Series A1 investor entered at this stage

  • Impulse VC
Team profiled 23 named & role-tagged
Founders Hidden — book a demo/100 quality score
Key operators 3 quality Hidden — book a demo/100
Potential founders Hidden — book a demo likely future founders
Startup mafia Hidden — book a demo alumni-founded startups
Talent movements Hidden — book a demo in · Hidden — book a demo out past 12 months

Source: Dealroom Talent Intelligence.

Global footprint

Workforce and web traffic by country
Workforce by country
🇺🇸 United States · Tysons HQ
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Market sentiment

Posts on X, past 7 days

An AI-synthesised read of the highest-engagement posts about Appodeal on X, ranked by likes and reposts, corporate channels excluded.

Reading the room on X — pulling top posts and synthesizing themes…

Source: X recent search ranked by engagement (likes + retweets) · Synthesis by Claude · Cached for 1 hour

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