Applitools

About Applitools

Applitools provides an AI-powered test automation platform designed to verify that software applications appear and function correctly across a multitude of devices, browsers, and screen resolutions. Founded in 2013 by Gil Sever, Moshe Milman, and Adam Carmi, the company originated from the founders' direct experience with the inefficiencies of manual visual testing. Sever, a serial entrepreneur who previously founded Safend and StorWize, teamed up with Carmi and Milman, with whom he worked at Safend, to address the critical bottleneck in the software development lifecycle. The company is headquartered in San Mateo, California, with a significant R&D presence in Tel Aviv, Israel.

The firm's core business revolves around a concept it terms Application Visual Management, which focuses on automating the visual validation of user interfaces (UIs). Its platform utilizes proprietary computer vision algorithms and AI to mimic the human eye, enabling it to detect visual and functional defects in UI layout, content, and appearance. This service is crucial for clients in sectors like financial services, online retail, and software, where a consistent and flawless user experience is paramount. Applitools operates on a subscription-based model, offering its solutions to a wide range of clients, from small startups to large enterprises like Gannett and HP. In March 2021, the private equity firm Thoma Bravo acquired Applitools, a strategic move aimed at accelerating its growth.

The product suite is centered around two main offerings: Applitools Eyes and Applitools Autonomous. Eyes is the foundational Visual AI engine that integrates with existing testing frameworks like Selenium and Cypress, automatically comparing application screenshots against approved baseline images to identify perceptible differences. This significantly reduces false positives and accelerates the review process. The Autonomous product leverages generative AI, allowing teams to author tests using natural language, making quality assurance accessible to non-engineers. A key platform feature is the Ultrafast Grid, which enables rapid cross-browser testing by capturing the application's DOM and re-rendering it in parallel across countless browser and device combinations from a single test run. This architecture shortens testing cycles from hours to minutes, supporting agile and continuous delivery pipelines.