Applied Research Associates

About Applied Research Associates

AraScreens operates in the digital out-of-home (DOOH) advertising market, providing innovative advertising solutions through car top and in-car displays. The company primarily serves fleet owners, real estate owners, parking operators, retailers, and municipalities. AraScreens' business model revolves around a subscription-based service, offering a comprehensive package that includes financing, installation, maintenance of hardware, and integration of content management systems (CMS). Additionally, the company can integrate with existing ad stacks or provide its own advertising services. AraScreens generates revenue through monthly fees, allowing clients to avoid significant capital expenditures and operational costs. The company's strategic partnerships, including a notable long-term collaboration with Uber, position it as the largest U.S. owner-operator of rideshare and taxi top digital billboards. Backed by prominent venture capital funds and strategic investors such as Founders Fund, Coatue, Rosecliff Ventures, and iHeart Media, AraScreens is expanding its footprint across major U.S. cities including Atlanta, Boston, New York, L.A., Chicago, Dallas, and Phoenix.