Product Reports Resources Pricing Login Book a demo
COMPANY PROFILE

ApplianceWare

Explore full profile

Produces management, communications and service delivery software for the server appliance and ASP/SSP markets

Atlanta, United StatesFounded 1996
Headcount <100 Current team size
Total funding $10–50M Disclosed equity funding
Unlock exact values This page shows ranges. Dealroom has the exact numbers for ApplianceWare and the history behind them.

About ApplianceWare

Appliance Warehouse of America (AWA) operates as a national provider of appliance leasing and sales, primarily targeting the residential sector. The company was founded in 2002 and has established its headquarters in Irving, Texas. Key figures associated with the company include Founder and Co-Owner Fred Landay, Owner Joel Sussman, and President Rege Armbruster.

The firm's core business revolves around leasing household appliances, such as washers, dryers, and refrigerators, to tenants in apartments and homes. Its business model is structured to provide convenience by bundling the appliance, delivery, installation, and ongoing maintenance into a single monthly payment. This service is particularly aimed at the multi-family housing industry, property management companies, and corporate housing sectors, offering them a streamlined solution for appliance needs. Appliance Warehouse of America generates revenue through these monthly leasing fees and direct equipment sales.

The company positions itself as a leading national supplier for in-unit laundry equipment. Operationally, AWA is a subsidiary of Coinmach Service Corporation and manages its customer service and logistics from a centralized facility in the Dallas area. While the company promotes the convenience and affordability of its rental model, customer reviews indicate a mixed experience, with some users citing issues related to service and equipment quality. The company has an estimated annual revenue of around $16.5 million and employs between 70 and 112 people.

Source: Dealroom company data

At a glance

Founded
1996
Headquarters
Atlanta, United States

Investors

1 investor on the cap table

From Dealroom's funding and investor records, grouped by the round each investor first entered.

Series A1 investor entered at this stage

  • OppenheimerFunds
Employees 1 total headcount
Founders Hidden — book a demo/100 quality score
Key operators Hidden — book a demo quality score
Potential founders Hidden — book a demo likely future founders
Startup mafia Hidden — book a demo alumni-founded startups
Talent movements Hidden — book a demo in · Hidden — book a demo out past 12 months

Source: Dealroom Talent Intelligence.

Global footprint

Workforce and web traffic by country
Workforce by country
🇺🇸 United States · Atlanta HQ
Book a demo for the full country breakdown

Market sentiment

Posts on X, past 7 days

An AI-synthesised read of the highest-engagement posts about ApplianceWare on X, ranked by likes and reposts, corporate channels excluded.

Reading the room on X — pulling top posts and synthesizing themes…

Source: X recent search ranked by engagement (likes + retweets) · Synthesis by Claude · Cached for 1 hour

See ApplianceWare on the full Dealroom platform

Live deal flow, founder pedigree, hiring signals, revenue trajectory, and the full cap table.