ApplianceWare
Produces management, communications and service delivery software for the server appliance and ASP/SSP markets
About ApplianceWare
Appliance Warehouse of America (AWA) operates as a national provider of appliance leasing and sales, primarily targeting the residential sector. The company was founded in 2002 and has established its headquarters in Irving, Texas. Key figures associated with the company include Founder and Co-Owner Fred Landay, Owner Joel Sussman, and President Rege Armbruster.
The firm's core business revolves around leasing household appliances, such as washers, dryers, and refrigerators, to tenants in apartments and homes. Its business model is structured to provide convenience by bundling the appliance, delivery, installation, and ongoing maintenance into a single monthly payment. This service is particularly aimed at the multi-family housing industry, property management companies, and corporate housing sectors, offering them a streamlined solution for appliance needs. Appliance Warehouse of America generates revenue through these monthly leasing fees and direct equipment sales.
The company positions itself as a leading national supplier for in-unit laundry equipment. Operationally, AWA is a subsidiary of Coinmach Service Corporation and manages its customer service and logistics from a centralized facility in the Dallas area. While the company promotes the convenience and affordability of its rental model, customer reviews indicate a mixed experience, with some users citing issues related to service and equipment quality. The company has an estimated annual revenue of around $16.5 million and employs between 70 and 112 people.
Source: Dealroom company dataAt a glance
- Founded
- 1996
- Headquarters
- Atlanta, United States
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Investors
From Dealroom's funding and investor records, grouped by the round each investor first entered.
Series A1 investor entered at this stage
OppenheimerFunds
Source: Dealroom Talent Intelligence.
Global footprint
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