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COMPANY PROFILE

Applause

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Enterprise-Class Digital Quality Feedback

Herzliya, IsraelFounded 2007Other B2B Software
Valuation $100–250M Last recorded · 2016
Headcount 1–2k Current team size
Total funding $100–500M Disclosed equity funding
Unlock exact values This page shows ranges. Dealroom has the exact numbers for Applause and the history behind them.

About Applause

Applause is a global leader in digital quality and testing, serving brands that rely on digital interactions to engage with their customers. The company operates in the digital quality assurance market, providing a platform that leverages a vetted community of over one million digital experts worldwide. Applause's business model focuses on offering authentic feedback on digital assets and experiences, which is gathered from real users in real-world settings. This approach allows brands to receive insightful and actionable testing results quickly, helping development teams make informed go/no go release decisions. By responding with the speed, scale, and flexibility required by digital-focused brands, Applause enables its clients to build better products faster and release them with confidence.

Source: Dealroom company data

At a glance

Status
Acquired
Founded
2007
Headquarters
Herzliya, Israel
Employees
1,608
Open positions
21
Dealroom signal
80.3/100
Industry
Enterprise Software
Sector
Other B2B Software, Testing, Analytics, Entertainment, Crowdsourcing, App Development, Workflow, Wearable, Hard Tech
Technology
Hardware, Connected Device
Business model
SaaS
Client focus
b2b
Investment activity
2 companies, latest May 2014
Capital deployed
—
Preferred round
ACQUISITION

Funding history

8 recorded events

Company financing events and reported valuations.

Deal typeDateAmountValuationInvestorsSource
ACQUISITIONOther financing Aug 2017 $0 — Vista Equity Partners —
SERIES FOther financing Sep 2016 $35M $140M Goldman Sachs · Longworth Venture Partners · Scale Venture Partners · Accenture —
Showing the latest 2 of 8 recorded eventsBook a demo for the full funding history →

Growth signals

Applause website traffic

Latest recorded traffic for Applause is 600K monthly website visits, down 3.2% over the last three months. Applause's team grew 4.6% over the past year.

Latest monthly visits600K 3-month web change-3.2% 1-year team growth+4.6%
Summary metrics are public; monthly history is available with a demoCompare with peers →

Investors

9 investors on the cap table

From Dealroom's funding and investor records, grouped by the round each investor first entered.

Seed1 investor entered at this stage

  • MassVentures

Series A2 investors entered at this stage

  • Egan-Managed Capital
  • Longworth Venture Partners

Series B and later5 investors entered at this stage

  • Scale Venture Partners
  • QuestMark Partners
  • Goldman Sachs
  • Credit Suisse
  • Accenture

Other known investors1 additional known investor

  • Vista Equity Partners
Team profiled 107 named & role-tagged
Founders Hidden — book a demo/100 quality score
Key operators 9 quality Hidden — book a demo/100
Potential founders Hidden — book a demo likely future founders
Startup mafia Hidden — book a demo alumni-founded startups
Talent movements Hidden — book a demo in · Hidden — book a demo out past 12 months

Source: Dealroom Talent Intelligence.

Global footprint

Workforce and web traffic by country
Workforce by country
76 countries with
team presence
🇺🇸 United States41.1%
🇮🇳 India10.5%
🇩🇪 Germany6.8%
🇬🇧 United Kingdom3.5%
🇧🇷 Brazil3.4%
Top 5 of 76 shown

Market sentiment

Posts on X, past 7 days

An AI-synthesised read of the highest-engagement posts about Applause on X, ranked by likes and reposts, corporate channels excluded.

Reading the room on X — pulling top posts and synthesizing themes…

Source: X recent search ranked by engagement (likes + retweets) · Synthesis by Claude · Cached for 1 hour

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