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AppFolio

Real Estate · Real Estate Software · Santa Barbara, United States · Founded 2006 · IPO 2015

Web-based property management software solution designed to help professional residential property managers focus on growing their business, not managing their software

Valuation $6.20B
Revenue $1.12B
EBITDA $178M
Power Law Unicorn$1–10B valuation tier Thoroughbred$100M+ revenue

Talent graph

AppFolio's talent

Book a demo to see the people
Employees mapped 1,560 incl. 4 AI specialists
Founders Hidden — book a demo/100 quality score
Key operators 9 quality Hidden — book a demo/100
Potential founders Hidden — book a demo likely future founders
Startup mafia 8 alumni-founded startups
Talent movements Hidden — book a demo in · Hidden — book a demo out past 12 months

Source: Dealroom Talent Intelligence.

Investors

3 investors on AppFolio's cap table

Sourced from Dealroom's funding history. Investor profile links are shown where available.

Seed 1 investor entered at this stage
Amino Capital
Series B+ 2 investors entered at this stage
Investment Group of Santa Barbara
Cisco

AppFolio mafia

Startups founded by AppFolio alumni

Former AppFolio employees who went on to start their own companies. Sorted by Dealroom signal score.

PasitoEst. 2021
Julie ScotlandUnited States
Signal score90
ParentSquareEst. 2011
LSLinn SillersUnited States
Signal score87
Malama HealthEst. 2022
Orlando (Zongsheng) LiUnited States
Signal score87
RutterEst. 2019
Eric YuUnited States
Signal score87
LawmaticsEst. 2017
Matt SpiegelUnited States
Signal score69
DaimoEst. 2023
Dan (DC) PoschUnited States
Signal score67
BindoEst. 2010
Brad LausterUnited States
Signal score60
HolaplexEst. 2021
Alexander KehayaUnited States
Signal score57

Book a demo to explore the full alumni network →

Global footprint

Where AppFolio has talent and traffic

Workforce by country
11 countries with
team presence
🇺🇸 United States99.1%
🇵🇭 Philippines0.2%
🇳🇬 Nigeria0.1%
🇮🇳 India0.1%
🇨🇷 Costa Rica0.1%
Top 5 of 11 shown
Web traffic by country
8.1K monthly visits
across markets
🇺🇸 United States55.6%
🇨🇦 Canada17.3%
🇮🇳 India11.1%
🇧🇪 Belgium7.4%
🇲🇽 Mexico6.2%
Top 5 markets shown

Patent intelligence

$2M patent portfolio · 10 active families

Estimated portfolio value
$2M
0.03% of market cap · 12.7× smaller than top peer RealPage ($27M)
10 active patent families
Where AppFolio innovates Data miningData storeData storingSoftwareSoftware engineering

Where AppFolio concentrates vs peers

Each axis is a top-10 topic across AppFolio and its closest peers. #1 = 100, #10 = 10, absent = 0.

Compare against

Source: Dealroom Patent Intelligence · Patsnap. Request a demo for the full per-sub-category breakdown, individual records, and quality-score history.

Market sentiment

What the market is saying about AppFolio

An AI-synthesized read of the highest-engagement posts about AppFolio on X over the past 7 days. We rank by likes & retweets, ignore corporate channels, and surface the themes that broke out from real people.

Reading the room on X — pulling top posts and synthesizing themes…

Source: X recent search ranked by engagement (likes + retweets) · Synthesis by Claude · Cached for 1 hour

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