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AppFirst

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AppFirst is redefining the possibilities afforded by next generation IT infrastructure and investments through unprecedented visibility

New York City, United StatesFounded 2009Fintech
Valuation <$5M Last recorded · 2016
Headcount <100 Current team size
Total funding $10–50M Disclosed equity funding
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About AppFirst

AppFirst, Inc. operated as a software company specializing in application performance monitoring solutions before its strategic acquisition by ScienceLogic in August 2016. Founded in 2009 by David Roth and Donn Rochette, the New York-based firm was established to provide deeper insights into application behavior across various infrastructures.

The company's core business revolved around a Software-as-a-Service (SaaS) platform designed for IT and DevOps monitoring. AppFirst's technology offered real-time, granular visibility into application performance, dependency mapping, and log analytics. A key feature was its agent-based architecture, which could collect sub-second metrics and event data across web-scale applications without impacting their performance. This capability was language-agnostic and worked across public, private, and hybrid cloud environments, supporting operating systems like Windows and Linux. The business model targeted a range of clients, from small businesses to enterprise customers, aiming to reduce tier-one support and help make informed capacity and migration decisions based on live application behavior.

The acquisition by ScienceLogic, a leader in hybrid IT monitoring, was the culmination of a two-year partnership where AppFirst's technology was offered as an extensible PowerPack within the ScienceLogic platform. The deal, whose financial terms were not disclosed, allowed ScienceLogic to integrate AppFirst's application discovery and performance analytics directly into its own platform. This merger provided ScienceLogic's customers with a more comprehensive, unified monitoring solution that combined infrastructure visibility with deep application-level insights, addressing a growing demand for managing complex, hybrid IT environments. The acquisition included several of AppFirst's patented technologies and its scale-out data processing capabilities.

Source: Dealroom company data

At a glance

Founded
2009
Headquarters
New York City, United States
Sector
Fintech

Investors

3 investors on the cap table

From Dealroom's funding and investor records, grouped by the round each investor first entered.

Seed1 investor entered at this stage

Series A2 investors entered at this stage

  • Javelin Venture Partners
  • Safeguard Scientifics
Team profiled 9 named & role-tagged
Founders Hidden — book a demo/100 quality score
Key operators Hidden — book a demo quality score
Potential founders Hidden — book a demo likely future founders
Startup mafia Hidden — book a demo alumni-founded startups
Talent movements Hidden — book a demo in · Hidden — book a demo out past 12 months

Source: Dealroom Talent Intelligence.

Global footprint

Workforce and web traffic by country
Workforce by country
🇺🇸 United States · New York City HQ
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Market sentiment

Posts on X, past 7 days

An AI-synthesised read of the highest-engagement posts about AppFirst on X, ranked by likes and reposts, corporate channels excluded.

Reading the room on X — pulling top posts and synthesizing themes…

Source: X recent search ranked by engagement (likes + retweets) · Synthesis by Claude · Cached for 1 hour

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