Product Reports Resources Pricing Login Book a demo

AppFirst

Fintech · New York City, United States · Founded 2009

AppFirst is redefining the possibilities afforded by next generation IT infrastructure and investments through unprecedented visibility MoreLess

AppFirst, Inc. operated as a software company specializing in application performance monitoring solutions before its strategic acquisition by ScienceLogic in August 2016. Founded in 2009 by David Roth and Donn Rochette, the New York-based firm was established to provide deeper insights into application behavior across various infrastructures.

The company's core business revolved around a Software-as-a-Service (SaaS) platform designed for IT and DevOps monitoring. AppFirst's technology offered real-time, granular visibility into application performance, dependency mapping, and log analytics. A key feature was its agent-based architecture, which could collect sub-second metrics and event data across web-scale applications without impacting their performance. This capability was language-agnostic and worked across public, private, and hybrid cloud environments, supporting operating systems like Windows and Linux. The business model targeted a range of clients, from small businesses to enterprise customers, aiming to reduce tier-one support and help make informed capacity and migration decisions based on live application behavior.

The acquisition by ScienceLogic, a leader in hybrid IT monitoring, was the culmination of a two-year partnership where AppFirst's technology was offered as an extensible PowerPack within the ScienceLogic platform. The deal, whose financial terms were not disclosed, allowed ScienceLogic to integrate AppFirst's application discovery and performance analytics directly into its own platform. This merger provided ScienceLogic's customers with a more comprehensive, unified monitoring solution that combined infrastructure visibility with deep application-level insights, addressing a growing demand for managing complex, hybrid IT environments. The acquisition included several of AppFirst's patented technologies and its scale-out data processing capabilities.

Keywords: application performance management, APM, IT operations management, ITOM, DevOps monitoring, log analytics, application dependency mapping, real-time monitoring, SaaS monitoring, cloud monitoring, hybrid IT, infrastructure monitoring, ScienceLogic, data processing, agent-based monitoring, performance visibility, network management software, root cause analysis, IT analytics, service assurance

Talent graph

AppFirst's talent

Book a demo to see the people
Team profiled 9 named & role-tagged
Founders Hidden — book a demo/100 quality score
Key operators Hidden — book a demo quality score
Potential founders Hidden — book a demo likely future founders
Startup mafia Hidden — book a demo alumni-founded startups
Talent movements Hidden — book a demo in · Hidden — book a demo out past 12 months

Source: Dealroom Talent Intelligence.

Investors

3 investors on AppFirst's cap table

Sourced from Dealroom's funding and investor records. Investor profile links are shown where available.

Seed 1 investor entered at this stage
Series A 2 investors entered at this stage
Javelin Venture Partners
Safeguard Scientifics

Global footprint

Where AppFirst has talent and traffic

Workforce by country
🇺🇸 United States · New York City HQ
Book a demo for the full country breakdown

Market sentiment

What the market is saying about AppFirst

An AI-synthesized read of the highest-engagement posts about AppFirst on X over the past 7 days. We rank by likes & retweets, ignore corporate channels, and surface the themes that broke out from real people.

Reading the room on X — pulling top posts and synthesizing themes…

Source: X recent search ranked by engagement (likes + retweets) · Synthesis by Claude · Cached for 1 hour

See AppFirst on the full Dealroom platform

Live deal flow, founder pedigree, hiring signals, revenue trajectory, and the full cap table.