Appetise

About Appetise

Appetise is a New Zealand meal planning and smart shopping company, based in Christchurch, that helps people plan, shop and cook from their local supermarket. It describes its offer as meal-kit convenience with a grocery-store price and experience, and its promise is more variety, more affordability and more flavour in everyday cooking.

The service works in three steps. In Plan, users get recipes based on their eating habits or assemble a selection from curated weekly recipes or a library of more than 2,000 meals that are nutritious and inspiring. In Shop, the platform creates a customisable smart shopping list of ingredients, and users can buy online instantly from supermarket partners or shop in-store at a time that suits them. In Cook, easy-to-follow recipes guide the preparation. The service is always free for consumers and is available both on the web and as a mobile app for download.

Appetise also runs a separate offering for businesses, which connects its meal planning and recipe content to grocery retail so that supermarkets and other partners can offer shoppers a planning experience that leads straight to a basket. The company publishes a blog with food and planning content, an about page and login for users.

Appetise operates in the meal planning and online grocery shopping market, connecting recipe content with supermarket shopping, with consumers using it free of charge and revenue coming from the retail and business side of the platform. It competes with recipe apps, meal-kit services and supermarket apps by joining inspiration, list-building and ordering in one flow.