Apparound

About Apparound

Established in 2008 by Gianluca Cagiano, Apparound is a software company headquartered in Pisa, Italy, that provides a comprehensive Configure, Price, Quote (CPQ) solution. Cagiano, an entrepreneur with a background in technology since 1995, founded the company with a small team to address a core challenge in sales: the lack of time for meaningful customer engagement. His prior experience includes serving as CEO and President of Intellimaker.

Apparound operates as a B2B software-as-a-service (SaaS) provider, generating revenue through subscriptions to its platform. The company targets enterprises with diffused sales teams across various sectors, including telecommunications, energy, manufacturing, and retail. Its business model focuses on digitizing and automating the entire sales cycle, from the initial meeting to closing the deal, aiming to enhance sales force productivity. In July 2018, the company secured a seed funding round of $1.83 million from investors including Fondo Italiano d'Investimento, GELLIFY, and FNDX to support international growth and R&D.

The core of the business is its all-in-one, cloud-based platform, which is accessible on iOS, Android, and Windows devices, as well as web browsers, with both online and offline functionality. Key features include a content management hub for marketing and sales materials, a guided selling module, an automated quoting tool (CPQ) that handles complex configurations and discounts, a contract generator, and an e-signature solution. The platform also provides sales tracking, reporting, and analytics, integrating with existing CRM and ERP systems for seamless data synchronization. To further drive sales team engagement, the solution incorporates gamification elements like quizzes and performance tracking. For its contributions, Apparound has been recognized in the Gartner® Magic Quadrant™ for Configure, Price, and Quote Application Suites for seven consecutive years.