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ApnaPaisa

Fintech · Mumbai, India · Founded 2007

ApnaLoan is an online marketplace for home loans, personal loans and credit cards in India MoreLess

Apnapaisa.com is an online financial services platform that specializes in helping individuals and businesses compare and apply for various types of loans and credit cards. The company operates in the financial services market, primarily serving clients who are looking for home loans, personal loans, business loans, loans against property, and credit cards. Apnapaisa.com partners with major banks and financial institutions such as SBI, HDFC, ICICI, Axis Bank, LIC, PNB, Bank of Baroda, Bajaj Finserv, and IDFC FIRST to offer competitive interest rates and loan options.

The business model of Apnapaisa.com revolves around providing a user-friendly interface where clients can easily compare loan products from different banks, check their eligibility, and apply online. The company generates revenue through commissions and referral fees from partner banks and financial institutions for each successful loan application processed through its platform.

Apnapaisa.com makes money by facilitating the loan application process, offering personalized customer service, and providing expert advice to ensure clients find the best financial solutions for their needs. The platform is designed to be efficient and transparent, aiming to simplify the often complex process of securing loans and credit.

Keywords: online loans, financial services, loan comparison, home loans, personal loans, business loans, credit cards, loan eligibility, partner banks, competitive interest rates.

Company overview

ApnaPaisa company information

The essential company record, classifications and operating signals in one place.

Status
Operational
Founded
2007
Headquarters
Mumbai, India
Employees
40
Open positions
None listed
Dealroom signal
66.1
client focusb2csub industryMortgages & LendingsectorFinancial Exchangesbusiness modelMarketplace & ecommerceindustryFintechsectorLead GenerationsectorPrice ComparisonsectorPerformance ManagementsectorBankingsectorPlanningsectorInvestingsectorLoansectorDeal ComparisonsectorFinancial Service

Valuation & funding

ApnaPaisa funding history

Company financing events and reported valuations.

Deal typeDateAmountValuationInvestorsSource
SERIES BEquity / VC Dec 2007 $15M $60M Chrys Capital · Sequoia · Intel Capital · JIF Capital
EARLY VCEquity / VC Jan 2007 $2.2M $8.8M Sequoia
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Financials

Revenue and workforce over time

Available revenue and workforce history. Fields without reported data are omitted.

YearRevenueGrowthEmployees
2026 $8.5M 0% 40
2025 $8.5M 0% 42
2024 $8.5M 0% 47
2023 $8.5M +149.7% 54
2022 $3.4M 0% 59
2021 $3.4M 0%
2020 $3.4M
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Growth signals

ApnaPaisa website traffic

Latest recorded traffic for ApnaPaisa is 60 monthly website visits, down 96% over the last three months. ApnaPaisa's team declined 4.8% over the past year.

Latest monthly visits60 3-month web change-96% 1-year team growth-4.8%
Monthly website visits130 observations · Oct 2014–Nov 2025
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Comparisons

ApnaPaisa compared with similar companies

Dealroom’s weighted taxonomy model identifies the closest operating peers. Company identity and context stay open; selected comparison metrics preview what is available in the platform.

Showing 8 of the closest matchesCompare every metric →

Talent graph

ApnaPaisa's talent

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Team profiled 13 named & role-tagged
Founders Hidden — book a demo/100 quality score
Key operators 2 quality Hidden — book a demo/100
Potential founders Hidden — book a demo likely future founders
Startup mafia Hidden — book a demo alumni-founded startups
Talent movements Hidden — book a demo in · Hidden — book a demo out past 12 months

Source: Dealroom Talent Intelligence.

Investors

5 investors on ApnaPaisa's cap table

Sourced from Dealroom's funding and investor records. Investor profile links are shown where available.

Series A 4 investors entered at this stage
Sequoia
JIF Capital
Chrys Capital
Intel Capital
Other known 1 additional known investor

Global footprint

Where ApnaPaisa has talent and traffic

Workforce by country
1 countries with
team presence
🇮🇳 India100%
1 country shown

In the news

Latest news about ApnaPaisa

Recent press, funding announcements, and product moves mentioning ApnaPaisa — open to read from the original sources.

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Market sentiment

What the market is saying about ApnaPaisa

An AI-synthesized read of the highest-engagement posts about ApnaPaisa on X over the past 7 days. We rank by likes & retweets, ignore corporate channels, and surface the themes that broke out from real people.

Reading the room on X — pulling top posts and synthesizing themes…

Source: X recent search ranked by engagement (likes + retweets) · Synthesis by Claude · Cached for 1 hour

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