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ApnaPaisa
ApnaLoan is an online marketplace for home loans, personal loans and credit cards in India
About ApnaPaisa
Apnapaisa.com is an online financial services platform that specializes in helping individuals and businesses compare and apply for various types of loans and credit cards. The company operates in the financial services market, primarily serving clients who are looking for home loans, personal loans, business loans, loans against property, and credit cards. Apnapaisa.com partners with major banks and financial institutions such as SBI, HDFC, ICICI, Axis Bank, LIC, PNB, Bank of Baroda, Bajaj Finserv, and IDFC FIRST to offer competitive interest rates and loan options.
The business model of Apnapaisa.com revolves around providing a user-friendly interface where clients can easily compare loan products from different banks, check their eligibility, and apply online. The company generates revenue through commissions and referral fees from partner banks and financial institutions for each successful loan application processed through its platform.
Apnapaisa.com makes money by facilitating the loan application process, offering personalized customer service, and providing expert advice to ensure clients find the best financial solutions for their needs. The platform is designed to be efficient and transparent, aiming to simplify the often complex process of securing loans and credit.
Source: Dealroom company dataAt a glance
- Status
- Operational
- Founded
- 2007
- Headquarters
- Mumbai, India
- Employees
- 40
- Open positions
- None listed
- Dealroom signal
- 66.1/100
- Industry
- Fintech
- Sub-industry
- Mortgages & Lending
- Sector
- Fintech, Financial Exchanges, Lead Generation, Price Comparison, Performance Management, Banking, Planning, Investing, Loan, Deal Comparison, Financial Service
- Business model
- Marketplace & ecommerce
- Client focus
- b2c
Knowledge graph
More headlines
Funding history
Company financing events and reported valuations.
| Deal type | Date | Amount | Valuation | Investors | Source |
|---|---|---|---|---|---|
| SERIES B✓Equity / VC | Dec 2007 | $15M | $60M | Chrys Capital · Sequoia · Intel Capital · JIF Capital | — |
| EARLY VC✓Equity / VC | Jan 2007 | $2.2M | $8.8M | Sequoia | — |
Financials
Revenue, earnings and other financial measures where available. Years marked “E” are estimates.
Growth signals
Latest recorded traffic for ApnaPaisa is 60 monthly website visits, down 96% over the last three months. ApnaPaisa's team declined 4.8% over the past year.
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Investments and acquisitions
Recent portfolio relationships for companies that also act as investors or acquirers.
Investors
From Dealroom's funding and investor records, grouped by the round each investor first entered.
Series A4 investors entered at this stage
Sequoia
JIF Capital
Chrys Capital
Intel Capital
Other known investors1 additional known investor
Source: Dealroom Talent Intelligence.
Global footprint
team presence
Market sentiment
An AI-synthesised read of the highest-engagement posts about ApnaPaisa on X, ranked by likes and reposts, corporate channels excluded.
Reading the room on X — pulling top posts and synthesizing themes…
Source: X recent search ranked by engagement (likes + retweets) · Synthesis by Claude · Cached for 1 hour
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