Aplós

About Aplós

Aplós is a New York-based company operating in the non-alcoholic beverage market, producing functional spirits and ready-to-drink (RTD) cocktails. Founded in 2020 by David Fudge, Emily Onkey, and Jessica Manley, the company was created to offer sophisticated alternatives for consumers who want the experience of a cocktail without alcohol. David Fudge serves as the CEO, and Emily Onkey is the CMO. The company's business model focuses on direct-to-consumer sales through its website, as well as a significant and expanding presence in retail and hospitality channels. Aplós products are available in over 2,000 retail stores, including major outlets like Total Wine & More and Sprouts, and on more than 1,000 menus at luxury hotels and restaurants such as the Four Seasons and Soho House. This multi-channel approach targets the modern, wellness-minded consumer. The company has seen substantial growth, reporting a 400% increase in retail and on-premise sales in 2025 and securing $5 million in funding to scale production and accelerate innovation. Aplós offers a portfolio of non-alcoholic spirits and canned cocktails crafted in partnership with mixologists. The core spirit line includes 'Calme,' 'Arise,' and 'Ease,' each designed with a specific functional purpose. 'Calme' is infused with broad-spectrum hemp to promote relaxation. 'Arise' contains a proprietary blend of adaptogens like ginseng and L-Theanine to elevate mood and boost energy. 'Ease' features adaptogens such as lion's mane and magnesium for a calm, collected feeling. These spirits are vegan, gluten-free, non-GMO, contain zero sugar, and are 10 calories or less per serving. The ready-to-drink cocktail line includes offerings like Ume Spritz, Chili Margarita, and Dragon Fruit Martini. Aplós positions itself at the intersection of wellness and modern drinking culture, capitalizing on the growing 'sober curious' movement and the increasing consumer demand for functional beverages. The global market for no- and low-alcohol beverages topped $11 billion in 2022, and the cannabis-infused beverage sector is projected to experience significant growth, highlighting the market opportunity for Aplós's specialized products.