Apfusion

About Apfusion

Apfusion is a SaaS-enabled B2B marketplace addressing the inefficiencies within the U.S. automotive salvage industry, a market valued at over $350 billion annually. Founded in 2019 by Alex Smith, whose family has nearly a century of experience operating salvage yards, the company aims to modernize a sector traditionally reliant on outdated, telephone-based transactions. This legacy process often results in lost sales when a salvage yard does not have a requested part in stock, forcing them to spend excessive time sourcing it from other yards.

The company, based in Champaign, Illinois, provides a platform that connects automotive salvage yards with new aftermarket parts providers. This integration gives yards that primarily deal in used parts immediate access to a vast catalog of new inventory, including over 200,000 value-brand products and more than 10,000 CAPA-certified parts. Apfusion's system integrates directly into a salvage yard's existing management system, automating the purchase order process and providing real-time price and quantity synchronization to ensure data accuracy. This allows yards to increase their order fill rates and improve sales efficiency. The business generates revenue through its SaaS platform and marketplace transactions.

A key component of Apfusion's offering is its AI-first marketplace, ShopEarl.com, which connects salvage yards directly with both retail and wholesale customers. The AI-powered platform facilitates intelligent search, real-time inventory visibility, and streamlined fulfillment, serving notable clients like Nordstrom's Automotive and B&R Auto Wrecking. The company plans to further develop its AI capabilities with the launch of Earl AI, an agentic shopping assistant.

Apfusion has demonstrated significant growth, securing a total of $13 million in funding across multiple rounds. A seed round in July 2022 brought in $6.5 million, co-led by Left Lane Capital and Bedrock Capital, with support from M25. This was followed by a $6 million Series A round in July 2025, led by I2BF Global Ventures, with participation from previous and new investors. The capital is being used to expand its national network of salvage yards, grow the engineering team, and enhance the features of its AI-powered marketplace.