Apartmentary

About Apartmentary

Apartmentary is a South Korean interior remodeling company aiming to standardize and bring transparency to a market traditionally characterized by opaque pricing and inconsistent service quality. The firm was established after founder Yoon So-yeon, a former TV producer, personally experienced the frustrations of renovating her own apartment in 2013. Dissatisfied with the lack of trustworthy and reasonably priced options, she undertook the project herself, documenting the process on her blog. The blog's popularity led to a bestselling book and caught the attention of SoftBank Ventures Asia, which provided the initial seed funding to launch the company, officially founded in 2016.

The company's business model centers on providing a structured, customer-focused remodeling experience, transforming it from a construction job into a service. It primarily targets a demographic of individuals and families in their 30s to 50s, often dual-income households with established careers, who value quality and reliability over the lowest price. Apartmentary offers modular remodeling services, allowing clients to select specific packages like 'Five' (painting, flooring, lighting, film, and tile) or opt for comprehensive kitchen, bath, or full-home renovations. This approach, combined with a fixed-price policy and a standardized quotation system, directly addresses the information asymmetry that has long plagued the industry. Revenue is generated directly from these remodeling services.

A key feature of Apartmentary's service is its end-to-end digital platform, which integrates everything from contracts and real-time communication to post-completion care, including a one-year warranty program called A-Care™. This ensures a transparent process where clients are kept informed through a dedicated app. Beyond its core remodeling services, Apartmentary has expanded its value chain by launching several in-house brands for furniture, materials, and home goods, such as GRANN and RITTEN, developed based on project experience and customer demand. The company has also ventured into commercial interiors with the subsidiary Officementary. Having completed over 2,000 projects in the Seoul metropolitan area, the company began its global expansion by opening an office in Hong Kong in 2024.