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AO World

eCommerce & Marketplaces · Salford, United Kingdom · Founded 2000 · IPO 2014

Washing machines, freezers, cookers, TVs and more appliances online

Valuation $673M
Revenue $1.68B
EBITDA $104M
Power Law Unicorn$1–10B valuation tier Thoroughbred$100M+ revenue

Talent graph

AO World's talent

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Employees mapped 2,468 incl. 2 AI specialists
Founders Hidden — book a demo/100 quality score
Key operators 22 quality Hidden — book a demo/100
Potential founders Hidden — book a demo likely future founders
Startup mafia 5 alumni-founded startups
Talent movements Hidden — book a demo in · Hidden — book a demo out past 12 months

Source: Dealroom Talent Intelligence.

Investors

1 investor on AO World's cap table

Sourced from Dealroom's funding and investor records.

Series B+ 1 investor entered at this stage
Tech Nation

AO World mafia

Startups founded by AO World alumni

Former AO World employees who went on to start their own companies. Sorted by Dealroom signal score.

LunioEst. 2016
Neil AndrewUnited Kingdom
Signal score88
All Things ButterEst. 2023
Toby HopkinsonUnited Kingdom
Signal score83
By Gamers For GamersEst. 2019
Andrew KirkcaldyUnited Kingdom
Signal score54
BetmateEst. 2020
Declan DowlingUnited Kingdom
Signal score49
Dr FertilityEst. 2017
Kobi McCardleUnited Kingdom
Signal score44

Book a demo to explore the full alumni network →

Global footprint

Where AO World has talent and traffic

Workforce by country
15 countries with
team presence
🇬🇧 United Kingdom97.3%
🇩🇪 Germany0.8%
🇺🇸 United States0.4%
🇦🇺 Australia0.2%
🇮🇪 Ireland0.1%
Top 5 of 15 shown
Web traffic by country
5.7M monthly visits
across markets
🇬🇧 United Kingdom105%
🇺🇸 United States0.8%
🇮🇳 India0.5%
🇦🇺 Australia0.4%
🇪🇸 Spain0.4%
Top 5 markets shown

Market sentiment

What the market is saying about AO World

An AI-synthesized read of the highest-engagement posts about AO World on X over the past 7 days. We rank by likes & retweets, ignore corporate channels, and surface the themes that broke out from real people.

Reading the room on X — pulling top posts and synthesizing themes…

Source: X recent search ranked by engagement (likes + retweets) · Synthesis by Claude · Cached for 1 hour

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