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Anzu

Marketing · Tel Aviv-Yafo, Israel · Founded 2017

Anzu.io is a startup that operates in the digital advertising industry, specifically focusing on in-game advertising. The company's primary mission is to enhance the gaming experience by integrating non-intrusive ads that blend seamlessly with the gameplay. This approach not only improves the player experience but also opens up a new advertising channel for businesses, reaching billions of gamers who are often not targeted by traditional ads. Anzu.io collaborates with a diverse range of clients, including advertisers, game developers, and gamers themselves. The company's innovative technology allows for the display of programmatic advertising directly in the game on PC, a first in the industry. This means that ads are bought and sold on a platform that automates decisions based on certain variables, making the process more efficient and targeted. The business model of Anzu.io revolves around monetizing in-game ad spaces. The company has reported significant growth in this area, with in-game ads revenue increasing by 131%, and now constituting between 5-10% of total monthly revenue for some clients. This growth has been observed even in markets that were previously stagnant, demonstrating the effectiveness of Anzu.io's technology. In addition, Anzu.io provides advertisers with measurement tools to make more informed buying decisions, thereby maximizing the impact of their ad spend. This is a significant value proposition for advertisers looking to reach highly engaged audiences across gaming environments. Keywords: In-game advertising, Non-intrusive ads, Digital advertising, Programmatic advertising, Gaming industry, Advertisers, Game developers, Gamers, Ad revenue, Measurement tools.