Anycolor

The core of ANYCOLOR's business is the NIJISANJI project, launched in February 2018. This project manages a large roster of virtual talents, or "Virtual Livers," who engage with a global audience through live streaming on platforms like YouTube. These activities primarily involve video game streaming, singing, and interacting with their fan base. ANYCOLOR's business model is diversified across several revenue streams. While a significant portion comes from live streaming, including monetization through platform advertising and audience donations, the majority of its revenue is generated through commerce. This includes the sale of original merchandise, digital content, and music related to its intellectual property (IP). Another key revenue pillar is the organization of live events, which not only generate ticket sales but also drive merchandise sales and increase fan engagement. The company also engages in promotions, forming corporate tie-ups for its talent.

A key strategic element for ANYCOLOR is its use of Live2D technology, which allows for expressive, real-time facial tracking on animated avatars, distinguishing it from the 3D-centric approach of early VTubers. This focus on 2D models has enabled the company to scale efficiently, managing a portfolio of approximately 150 Livers. To ensure a pipeline of talent, the company established the "Virtual Talent Academy" in 2021, an initiative for training and developing aspiring virtual entertainers. ANYCOLOR achieved a significant milestone with its public listing on the Tokyo Stock Exchange in June 2022, an event that valued the company highly and established founder Riku Tazumi as one of Japan's youngest billionaires.