Anorak

The company's core offering is an automated, regulated advice platform that can be integrated via API into third-party services. This business-to-business-to-consumer (B2B2C) model enables distributors such as digital banks, online mortgage brokers, and investment platforms to offer insurance products to their customers at scale. Anorak's technology uses data science and machine learning to analyze a user's financial situation and risks, recommending suitable policies from major insurers. The platform is designed to translate complex insurance terms into plain language, guiding users through the process of selecting and purchasing a policy. Revenue is generated through commissions paid by the insurance companies when a policy is sold.

Anorak's platform serves both consumers directly and through its partners. For individuals, it acts as an online broker, providing personalized recommendations and the option to connect with human advisors. For its business clients, it offers a scalable solution to embed insurance advice into their existing digital services, opening new distribution channels. Over its history, the company secured approximately $19.1 million in funding from investors including Kamet Ventures, Outward VC, and Triple Point Ventures. A significant milestone was its acquisition by the German insurtech firm CLARK Group in January 2023, a move intended to bolster CLARK's expansion into the UK market.