Anchanto

About Anchanto

Anchanto operates as a business-to-business (B2B) entity providing a suite of Software-as-a-Service (SaaS) products tailored for the e-commerce and logistics sectors. Founded in June 2011 by Vaibhav Dabhade, Abhimanyu Kashikar, Muhammad Shafique, and Julien Juttet, the company was established with the goal of simplifying online selling and e-commerce logistics. CEO Vaibhav Dabhade, hailing from a family with two generations in the logistics business, leveraged his background in engineering and executive education from Harvard Business School and IIM Kolkata to address the complexities of the emerging e-commerce space. Similarly, COO Abhimanyu Kashikar brought extensive experience in technology and project management from his time at Wipro and Texas Instruments.

The company's business model is centered on recurring revenue from SaaS subscriptions, deliberately avoiding inventory ownership or direct service provisions to maintain capital efficiency. Anchanto targets a diverse client base, including brands, retailers, e-commerce enablers, and third-party logistics (3PL) providers, equipping them to manage and scale their digital commerce operations. The firm generates revenue through pay-as-you-go and enterprise-level subscription plans for its software. A significant milestone was a strategic pivot in 2017, transitioning from a service-oriented company to a pure-play B2B SaaS provider, a move that proved pivotal for its growth.

Anchanto's core offering is the Anchanto E-commerce Cloud, a suite of six integrated products designed to manage the entire e-commerce value chain. Key products include Anchanto Order Management (formerly SelluSeller), which centralizes multi-channel order, inventory, and catalog management, and Anchanto Warehouse Management (WMS), a system for streamlining B2B and B2C fulfillment operations. These platforms were uniquely developed and tested by running their own 55,000-square-foot warehouse for major clients like L'Oréal before public release. The suite also features products for digital shelf analytics, parcel tracking, and a control tower for supply chain visibility. The platform's strength lies in its extensive integrations, connecting to over 200 marketplaces, webstores, carriers, and ERP systems.

Headquartered in Singapore, Anchanto maintains a global presence with offices in 11 countries and a technology development team in Pune, India. The company has secured $16.1 million in funding over six rounds, with its latest Series C round in August 2020 raising $12.1 million, led by Asendia. Notably, several of its investors, including Asendia, MDI Ventures, Transcosmos, and Luxasia, are also customers, signifying strong confidence in the company's solutions. Anchanto reported a 39% revenue increase in 2023 and aims to achieve full-year profitability by 2026, with plans to expand into the North American market.